endorsedCompleted

Website Redesign and Rebuild for Advertising & Marketing Company

Services Covered:

Website Development • E-commerce Development • Chatbot Development • UI/UX Design

Industry

Advertising & Marketing

Duration

4 months

Budget

10K - 49K

Start Date

1 February 2020

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable Lizard Global is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Kuala Lumpur, Malaysia

Project Summary

Lizard Global rebuilt a marketing and advertising client's website to modernize its look and feel and improve UI/UX. The engagement included building a PHP7 backend, installing Shopify for e-commerce, integrating a chatbot, and delivering a mobile-first UI/UX through two-week sprints. The relaunch led to measurable improvements in site metrics and was managed via weekly scrums and close project management.

Key Challenges

Modernize the client's online look and feel
Optimize online offerings
Improve UI/UX to support the customer user journey

Project Deliverables

Backend skeleton in PHP7
Shopify e-commerce module
Chat bot for customer care and lead generation
Mobile-first UI/UX design

Project Solution

Lizard Global executed the engagement in sprint stages, building the backend skeleton in PHP7 and delivering incremental sections for client approval. They installed Shopify for ecommerce support, integrated a chatbot for customer care and lead generation, and designed a mobile-first UI/UX. The team operated in two-week sprints with regular client reviews and daily availability from the project manager.

Project Outcome

17% increase in time spent on website
12% decrease in bounce rate
7% increase in leads
8% increase in direct customer purchase
30% increase in returning visitors
Weekly scrum meetings and two-week sprint cadence improved communication and delivery.

Platforms

E-commerce Platform
Mobile

Tech Stack

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Lizard Globa performed great web development for the client. They managed to increase time spent on the website, decrease bounce, increase leads, and many other metrics. The team conducted weekly Scrum meetings. They operated on a 2-week Sprint based development.”
Jeppe Karlsson
Head of Business Development
Date: 10/30/2020