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MVP Influencer Tracking Platform for Cybersecurity Spin-off

Services Covered:

Custom Software Development
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Industry
Industry

Information Technology

Duration
Duration

4 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 October 2020

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

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75/100
Good

Project Capability Score (PCS) estimates how capable Linkup Studio is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

WadiDigital

map Israel

Project Summary

A cybersecurity spin-off partnered with LinkUp Studio to build an MVP influencer-marketing platform that lets cybersecurity influencers access and share client content and track clicks to client sites. LinkUp led discovery, design and development work, prioritized features for an MVP, and worked with the client via Jira-managed sprints. The vendor delivered the product on a tight timeline and launched the platform smoothly, with analytics showing improved quality of traffic for the client's customers.

Key Challenges

  • Provide a platform for cybersecurity influencers to access and share client content and track clicks to client sites
  • Create an MVP with a simple, clear user experience for two different types of users

Project Deliverables

  • MVP platform
  • Discovery and design documentation
  • Successful product launch

Project Solution

LinkUp was selected via referral and comparison with other proposals. The vendor conducted discovery and design to prioritize features and define an agreed MVP, managed work in sprints tracked through Jira, and reprioritized scope under a tight deadline to deliver a successful product launch. The team included design, analysis, frontend and backend development, and QA resources.

Project Outcome

  • Launched on time with no downtime or major service disruptions
  • Smooth transition from a third-party platform to the client's own platform
  • Improved quality of traffic for the client's customers with analytics showing substantial upticks

Platforms

  • SaaSSaaS

Tech Stack

  • JiraJira

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to the contributions of the LinkUp Studio team, the company was able to launch the platform smoothly and on time. The company saw a significant improvement in the quality of traffic for their client's thanks to their understanding of niche influencer marketing.”

Anonymous

Influencer Marketer

Note: This endorsement is based on publicly available client feedback from external review sources.

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