EndorsedendorsedCompleted

Android SDK Development & Rewrite for Mobile Communication Platform

Services Covered:

Mobile Application Development
Project hero — replace with case study imagery
Industry
Industry

Software Development

Duration
Duration

1 month

Budget
Budget

10K - 49K

Client Size
Start Date

1 February 2017

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
75/100
Good

Project Capability Score (PCS) estimates how capable Let's Nurture is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS


Client

Waysay (later acquired by Branding Brand)

map United States of America

Project Summary

Lets Nurture developed an Android version of a mobile communication SDK originally built on iOS and later performed a full rewrite to incorporate iOS improvements. The SDK enables in-app inbox functionality used for transactional messaging, marketing and geoanalysis, and has been embedded by several well-known brands. The client praised Lets Nurture's flexibility with changing scope, strong communication, technical knowledge, and project management.

Key Challenges

  • Needed an Android SDK to match an existing iOS SDK
  • The client lacked in-house Android expertise
  • Required a full rewrite to accommodate new capabilities introduced on the iOS side
  • Translating features between iOS and Android due to platform differences (e.g., background geolocation and permission models)

Project Deliverables

  • Android SDK (initial implementation)
  • Android SDK v2 (full rewrite based on iOS updates)
  • Discovery and feasibility analysis
  • Documentation and integration guidance

Project Solution

Lets Nurture ran a project kickoff, discovery phase, and feasibility analysis to define the SDK components and what could be shared between platforms. They mapped new requirements driven by iOS upgrades and translated functionality across platforms, addressing platform differences (e.g., background geolocation and permission models). The team provided project management and engineering resources — including a vendor project manager, a business development manager, and two Android developers — to implement the Android SDK and later perform a full rewrite to match the updated iOS capabilities.

Project Outcome

  • Enabled the Android equivalent of the SDK so the technology could be embedded in Android apps
  • Adopted by a major global luxury retail brand as a primary mobile feature
  • Used by a large nutritional retailer for geoanalysis across hundreds of millions of data points

Platforms

  • MobileMobile

Tech Stack

  • AndroidAndroid
  • iOSiOS

Client Endorsement

Overall Review Rating

5star5 out of 5 stars

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

Without them, there wouldn’t be an Android equivalent for the SDK, which several well-known companies have included in their mobile apps. Their flexibility with changes of scope, communication skills, technical knowledge, and willingness to adjust to their client's schedule are impressive traits.

Bob Ullery

Former CTO, Waysay at Waysay (later acquired by Branding Brand)

Note: This endorsement is based on publicly available client feedback from external review sources.

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