endorsedCompleted

Frame-Accurate Video Metatagging Mobile App

Services Covered:

Mobile Application Development

Industry

Information Technology

Duration

4 months

Budget

50K - 199K

Start Date

1 October 2017

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable LeewayHertz is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Microstocksolutions LLC

Sioux Falls, United States of America

Project Summary

LeewayHertz developed Android and iOS apps for Microstocksolutions LLC to enable frame-accurate metatagging of video content. They implemented a crosshair-based tagging interface and search functionality and ran a beta, but beta testing produced poor results, key features and bug fixes remained unresolved, and communication with the vendor diminished.

Key Challenges

Create time-based and in-frame descriptive metadata for long-form video.
Ensure metatags return precise and accurate search results.
Build a mobile app to enable frame-accurate tagging workflows.

Project Deliverables

Android app
iOS app
Crosshair-based in-frame tagging UI
Search functionality
Beta testing

Project Solution

The vendor developed native Android and iOS versions of the app based on the client's outlines, drawings, and mockups. They implemented a crosshair-based in-frame tagging interface that records x:y coordinates per frame, dialog boxes to enter arbitrary metadata for tagged frames, and search functionality to retrieve tagged content. The team interacted weekly (lead developer or project manager) and engaged the owner early on; the engagement included beta testing and iterative releases during the six-month engagement.

Project Outcome

After six weeks, the app had 64 downloads and no paid users.
Beta testing with 50 broadcast professionals produced negative feedback.
Core functionality remained incomplete and critical bugs persisted.

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

2.25

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The beta testing was unsuccessful as the app lacked several key elements. Development did not follow the required sequential timeline, leading to notable gaps in functionality. LeewayHertz has severed communication after leaving several issues unresolved.”
Mark Milstein
Managing Director
Date: 06/14/2018