ContentBox marketing platform for Maspex
Services Covered:

Industry
Food & Beverage
Duration
6 months
Budget
50K - 199K
Start Date
1 August 2019
Team Size
6-10
Engagement Model
Onshore
Project Capability Score (PCS)
73/100
Good
Project Capability Score (PCS) estimates how capable LeanCode is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Maspex
Project Summary
LeanCode designed and built ContentBox, a marketing workflow platform for a large food manufacturer that unified marketing communications across regions. They delivered a web interface and admin app, a smartwatch client, and a .NET backend running on Azure, and provided infrastructure and maintenance support. The product is used across the company's major geographies and replaced fragmented email workflows between marketing teams and external agencies.
Key Challenges
- Provide end-to-end services from design through development, infrastructure and maintenance meeting high SLA criteria
- Unify disparate marketing workflows across multiple countries and regional idiosyncrasies
- Replace email-based communication with a system that clarifies approval stages, responsibilities and progress
Project Deliverables
- Main web interface and admin app built in React
- Smartwatch application built with Flutter
- Server-side backend (MVC/.NET) hosted on Microsoft Azure
- Content workflow system (ContentBox) with chat, file versioning, and approval workflow
- Calendar view and campaign planning interfaces
- Social media integration for publication monitoring
Project Solution
LeanCode ran discovery workshops, analyzed requirements and designed the product, then developed and deployed a full marketing collaboration platform. They built a React web interface and admin app, a Flutter smartwatch app, and an ASP.NET MVC backend hosted on Microsoft Azure, and provided infrastructure and ongoing maintenance. The system implements chat-based feedback, file versioning, approval workflows, calendar planning views and social media publication integration.
Project Outcome
- The platform is used across the client's major geographies and supports communication with dozens of external agencies
- The system orchestrates marketing and PR communications previously handled by email
- LeanCode provided reliable maintenance and rapid issue resolution, reportedly solving problems within hours and maintaining 100% reliability during support
Platforms
Web
Tech Stack
React.js
Flutter
ASP.NET MVC
Azure
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“The project was successfully used in all major areas and produced a number of external agencies. LeanCode was reliable in the maintenance phase and product delivery. They were helpful, responsive, and provided constant communication for the progress. Moreover, they met the expected output.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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