endorsedOngoing

Grow Together — iOS & Android Cat Caretaking App

Services Covered:

Mobile Application Development

Industry

Advertising & Marketing

Duration

117 months

Budget

50K - 199K

Start Date

1 November 2016

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable KODE is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

BBDO

Moscow, Russia

Project Summary

KODE provided augmented mobile development resources to an advertising agency (BBDO) working on a cat-caretaking app called Grow Together for Mars. They redesigned and rebuilt the app, producing prototypes and an alpha version while meeting strict brand guidelines. The app achieved a 5-star rating on the App Store and Google Play, and the client praised KODE's mobile expertise and loyalty.

Key Challenges

Mars lacked digital and mobile expertise.
Agency needed a partner to convert an idea into working iOS and Android apps.
Coordination of multiple suppliers and meeting strict brand and technical requirements.

Project Deliverables

Mobile iOS and Android app (Grow Together)
Calendar feature
Catopedia encyclopedia section
UI/UX prototypes and screens
Alpha version of the app

Project Solution

KODE redesigned and rebuilt the Grow Together iOS and Android app, converting the client's idea into a working mobile product. They collaborated with other suppliers, produced technical specifications, created UI/UX prototypes and screens, and delivered an alpha version. Their work focused on improving stability, visual design, and adherence to strict brand guidelines to increase user retention.

Project Outcome

App achieved a 5-star rating on Google Play and iTunes.
Usability tests received positive feedback.
Improved app stability and user engagement compared to previous version.

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

4.38

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“One main app built by KODE currently has a 5-star rating on the App Store and Google Play. They’ve been patient and dedicated, and they learned over time how to manage a development process with such a large company and various vendors. They’re a loyal team that deeply understands a brand.”
Yuiry Marin
Producer
Date: 07/10/2017