Fitness Social Platform — iOS App, Prototype & MVP Development
Services Covered:

Industry
Wellness and Fitness
Duration
16 months
Budget
200K - 999K
Start Date
1 May 2020
Team Size
6-10
Engagement Model
Offshore
Project Capability Score (PCS)
78/100
Good
Project Capability Score (PCS) estimates how capable Jafton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Confidential
Project Summary
Jafton developed a fitness social platform, delivering a clickable prototype, an MVP and a native iOS app built in Swift. The app, launched in 2021, includes social features (posts, likes, comments), location-based discovery, Spotify integration, and an online coach marketplace. The engagement (~May 2020–Sep 2021) stayed on schedule and within the $300,000 budget; the app has 100,000 App Store downloads and a 4.8 rating with over 5,000 votes.
Key Challenges
- Create a fitness social app combining community features, workout tracking tools, and educational content.
- Develop and launch a clickable prototype and an MVP leading to a native iOS application.
- Enable discovery and social features including location-based discovery and Spotify integration.
Project Deliverables
- Clickable prototype
- Minimum viable product (MVP)
- Native iOS application built in Swift
- Discovery page with location-based user discovery
- Spotify integration for user posts
- Online coach feature / marketplace for coaches
- Business consulting
Project Solution
Jafton provided end-to-end mobile app development: they created a clickable prototype and MVP, then built the native iOS application using Swift. The team implemented social features (posting, liking, commenting), location-based discovery pages, Spotify account integration for posts, and an online coach feature enabling coaches to sell programs. They also offered business consulting throughout the engagement.
Project Outcome
- The app launched in 2021 and achieved 100,000 App Store downloads.
- The app holds a 4.8 rating with over 5,000 votes.
- The team met deadlines and stayed within the $300,000 budget.
- Communication and project management used Slack, Zoom, Jira, and monday.com, resulting in proactive management and high client satisfaction.
Platforms
Mobile
Tech Stack
Swift
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“The app has 100,000 downloads on the App Store and an overall 4.8 rating. Jafton was timely, on budget, and proactive. They communicated effectively through Slack and Zoom and used Jira and monday.com for great project management. Their expertise and business knowledge stood out.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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