Influencer Marketplace Platform (Social Media Tool)
Services Covered:

Industry
Media
Duration
147 months
Budget
Confidential
Start Date
1 May 2014
Team Size
1-5 Employees
Engagement Model
Nearshore
Project Capability Score (PCS)
78/100
Good
Project Capability Score (PCS) estimates how capable itMedia is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Confidential
Project Summary
itMedia built an influencer-marketing marketplace platform from the ground up, implementing front- and backend systems using PHP and a Symfony-based architecture and integrating multiple third-party APIs. The vendor has completed over 1,500 development tasks in the past year and provides ongoing development support and sprints. The client reports the platform is robust and reliable after iterative fixes and praises the team's communication and resource allocation.
Key Challenges
- Combine a large volume of social media feeds and influencer data into a single platform
- Integrate and reconcile client data with influencer and social feed data in a complex marketplace workflow
Project Deliverables
- Front-end code
- Backend code
- API integrations
- Influencer marketplace platform
- Campaign scheduling and booking features
- Campaign reporting / progress reports
Project Solution
itMedia planned the initial scope, recommended and implemented a PHP/Symfony-based architecture, wrote the front- and backend code, and integrated the platform with multiple external APIs. They implemented marketplace features including influencer discovery, scheduling, pricing/booking workflows, and campaign progress reporting. The vendor continues to provide ongoing development support and sprint-based delivery to handle a growing backlog.
Project Outcome
- Completed over 1,500 development tasks within the past year.
- Platform performs well in the market and is described as robust and reliable after iterative fixes.
- Efficient task management and communication (Jira for tracking; Slack/Google Hangouts for day-to-day communication).
Platforms
Web
Tech Stack
PHP
RESTful API
Client Endorsement
Overall Review Rating
4.5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Having completed over 1,500 development tasks within the past year, the itMedia team has established themselves as a valuable partner. They are highly motivated, efficiently working on projects that vary in complexity. Overall, the team is understanding, skilled, and highly communicative.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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