endorsedOngoing

CRM Platform and iOS App for Healthcare Provider

Services Covered:

CRM Solutions • Mobile Application Development

Industry

Healthcare

Duration

151 months

Budget

50K - 199K

Start Date

1 January 2014

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable itCraft is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Poland

Project Summary

itCraft customized an open-source PHP CRM and built a complementary native iOS app for a healthcare provider’s local branch to track customers and support a mobile salesforce. The CRM entered production after four months; the work improved the company’s ability to target customers and increased sales to target segments. itCraft provided ongoing support and delivered the main phases while remaining responsive to frequent requirement changes.

Key Challenges

Lack of control and customer data tracking for a newly formed 10-person sales team
Need to gather customer usage data, track return customers, and support promotions/warranty offers
Requirement for mobile functionality to support highly mobile sales representatives
Frequent requirement changes and occasional vendor scheduling constraints

Project Deliverables

Customized open-source CRM solution (PHP-based)
MySQL backend database and Bootstrap web frontend
Connected customer-facing site for end users
Native iOS mobile app with push notifications and location-based sales alerts

Project Solution

itCraft customized an open-source PHP CRM and put it into production after four months, building a MySQL-backed system with a Bootstrap frontend. After the first year they added a connected customer-facing site and developed a native iOS app with push notifications and location-based alerts for sales representatives. itCraft also provided ongoing support and handled frequent requirement changes across phases.

Project Outcome

Sales to target customers grew by 25-50% year-to-year after one year of implementation
Improved ability to track end users and target marketing/promotions
Rapid operational support and timely fixes (issues resolved within hours)
Production launch achieved after four months with only a small number of post-release bugs

Platforms

Web
Mobile

Tech Stack

PHP
MySQL
Bootstrap

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The CRM has increased sales to target customers. itCraft communicated well, delivered on time, and were flexible with changing project scope. They provide their services at a fair and reasonable price, although had scheduling issues at times.”
Anonymous
Senior Consultant
Date: 07/27/2017