endorsedCompleted

Website Development, SEO & Automation for Automotive Publisher

Services Covered:

Website Development

Industry

Media

Duration

3 months

Budget

Less than 10K

Start Date

1 April 2018

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable Intelegain Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Haymarket Media

Mumbai, India

Project Summary

Intelegain Technologies expanded an automotive publisher’s website by building brand pages for cars and bikes, implementing mobile-first UX and AMP pages, integrating with the existing CMS and database, and automating data-entry tasks. The refreshed site is responsive and has seen increased search visibility and traffic, and automation saved the editorial team thousands of manual hours.

Key Challenges

Create mobile-first UX without sacrificing desktop aesthetics
Handle dynamic and exception-heavy requirements for many car/bike models
Integrate new code with the existing CMS and database requiring deep understanding of the legacy system
Prepare HTML for SEO and automate data entry and validation to save editorial time

Project Deliverables

UX design
HTML code and SEO-optimized pages
Database schema and integration with existing CMS
Device testing (desktop, mobile, tablet) and AMP pages
Task automation for data entry and validation

Project Solution

The vendor performed a requirements review against the existing codebase and provided UX design, HTML development optimized for SEO, database schema creation, integration with the client's CMS, cross-device testing, AMP pages, and task automation for data entry and validation. The team delivered front-end and back-end development while collaborating on SEO and integration requirements to meet dynamic needs.

Project Outcome

New site section drove organic traffic growth (initially 10% of site traffic; expected to contribute 30% by 8-12 months and 50% by 18-14 months)
Saved approximately 2,000 man hours on data entry and about 250 hours on correcting data errors
SEO keyword buckets grew significantly within six months
Responsive, clean, and functional website improved navigation on mobile and desktop

Platforms

Web
Mobile

Tech Stack

HTML

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The refreshed site is responsive, functional, and sees a significant amount of traffic. Its position on search engines has increased as well. Task automation has saved over 2,000 of hours of manual work. Intelgain Technologies expertly navigated dynamic, shifting requirements and deadlines.”
Udaibir Singh
Digital Head
Date: 10/23/2019