endorsedCompleted

Influencer Marketing Platform — MVP Mobile App & PHP Web App

Services Covered:

Mobile Application Development • Website Development • Software Maintenance and Support • Software QA and Testing

Industry

Advertising & Marketing

Duration

19 months

Budget

10K - 49K

Start Date

1 November 2016

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

68/100

Good

Project Capability Score (PCS) estimates how capable Innovify is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

London, United Kingdom

Project Summary

Innovify designed and developed an MVP mobile application for iOS and Android using Xamarin and built a PHP web application to support brand signups. They redesigned the interface, implemented new features, and provided ongoing maintenance. The product earned positive App Store feedback and an attractive UI/UX, though remote communication and time-zone differences occasionally caused delays and delivery issues.

Key Challenges

Founders lacked coding expertise and needed an external developer to build an MVP
Remote communication and time-zone differences causing delays
Inconsistent QA leading to critical errors and unexpected failures

Project Deliverables

Mobile MVP for iOS and Android (Xamarin)
Redesigned UI/UX and new feature implementations
PHP web application for brands to sign up
Regular maintenance and bug fixes

Project Solution

Innovify designed and developed an early version of the mobile application (iOS and Android) using Xamarin to maintain a single codebase for both platforms. They implemented a redesign, built new features, and delivered a PHP web application for brand signups. The team also provided regular maintenance and bug fixes while tracking work in Jira.

Project Outcome

High App Store ratings and positive customer feedback
Intuitive UI implemented and crash fixes delivered
Adopted Jira for time tracking and task management
Encountered critical errors and inconsistent delivery despite having a dedicated QA resource

Platforms

Mobile
Web

Tech Stack

Xamarin
iOS
Android
PHP

Client Endorsement

Overall Review Rating

3.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Innovify delivered a high-quality MVP. The mobile app’s current version is rated highly on The App Store. Their developer created an attractive UI/UX and resolved various coding errors. Despite an ultimately successful project, they struggled to maintain open communication channels.”
Anonymous
Head of Product
Date: 10/17/2018