endorsedCompleted

Pharmaceutical Company Website Redesign & SEO Strategy

Services Covered:

Website Development

Industry

Pharmaceuticals & Biotechnology

Duration

5 months

Budget

10K - 49K

Start Date

1 October 2018

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable Ingenia Agency is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Mexico City, Mexico

Project Summary

Ingenia redesigned a pharmaceutical company's website and developed its digital media and Google search strategy, delivering a PHP-based, easily customizable site. The site launched recently and met the team's expectations; Ingenia communicated well and managed a change in project management smoothly. They used Monday for project management and supported real-time and mobile campaigns, though the client suggested deeper research and analysis resources.

Key Challenges

Position the company on digital media to reach both suppliers and clients
Build a customizable website that allows frequent content updates and better audience targeting

Project Deliverables

Website redesign
SEO / Google search positioning strategy
Customizable front page (CMS features)
PHP-based website

Project Solution

Ingenia redesigned the client's website and developed a strategy to position the company on Google searches. They built the site using PHP and design tools and delivered a front page that the client can customize to keep content up-to-date. The engagement included a multi-disciplinary team (project manager, backend and frontend developers, and additional developers) and ran from October 2018 to March 2019.

Project Outcome

The quality of the work was good and helped develop new ideas for platform control and expansion
Delivered tools and workflows that increased the client's control over content and platforms
Successful project management using Monday and timely delivery of high-volume publications; real-time and mobile campaigns were well received

Platforms

Tech Stack

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The website launched very recently, meeting the expectations of the team and demonstrating the skills of the Ingenia team. They communicated well throughout the work, handling a change in project management smoothly and professionally.”
Gerardo Castillo Vargas
Commercial Strategy Manager
Date: 04/09/2019