endorsedOngoing

UX/UI Redesign for Repsly Retail Execution Platform

Services Covered:

UI/UX Design

Industry

Information Technology

Duration

79 months

Budget

50K - 199K

Start Date

1 January 2020

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable Infinum is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Repsly

Boston, United States of America

Project Summary

Infinum ran a sprint-based UX redesign for Repsly's retail execution platform, updating the web and iOS experiences to meet the needs of larger, enterprise users. They led workshops, prioritized personas, and translated concepts into wireframes and finished UX while collaborating with the client's development teams. The engagement began in January 2020 and is ongoing; the client is preparing to launch the new UX and will instrument the system to compare user behavior against the old design.

Key Challenges

Find a partner experienced with retail execution and field applications to run the UX design process
Rethink the product UX to support large enterprise users (hundreds to thousands) rather than small teams
Prioritize personas and the design roadmap to meet different user expectations

Project Deliverables

Workshops and project kickoff
Personas prioritization
UX concepts and wireframes
UX designs for iOS and Web
Design artifacts and collaboration in Figma and Miro
Implementation support with development teams

Project Solution

Infinum embedded UX leadership and designers with the client's product team, ran workshops and a project kickoff, and led a redesign of the web and iOS applications. They helped the client prioritize personas and design roadmap items, translated concepts into wireframes and final UX designs, and collaborated directly with development teams to implement and deploy the changes. They used Productive for project management and Figma and Miro for design collaboration.

Project Outcome

New UX ready for launch and instrumented to compare user behavior between the new and old systems
Improved project management cadence via Productive and weekly synchronization enabling agile reprioritization
Strong cultural fit and deep in-house design expertise that enabled a smooth transition and effective collaboration with the client's teams

Platforms

Mobile
Web

Tech Stack

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The new UX is about to launch, and the client will measure Infinum's effectiveness through an analysis of user behavior changes. They praise Infinum for their regular communication and clear understanding of priorities. Customers can expect a values-driven partner with deep design knowledge.”
Peter Billante
Chief Product Officer
Date: 03/25/2021