endorsedCompleted

AI Development & Generative AI Integration for Media Mobile App

Services Covered:

AI and Machine Learning • Mobile Application Development

Industry

Arts, Entertainment & Recreation

Duration

3 months

Budget

10K - 49K

Start Date

1 March 2025

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

81/100

Strong

Project Capability Score (PCS) estimates how capable Inexture Solutions is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Network Media Group

Vancouver, Canada

Project Summary

INEXTURE Solutions Limited developed and integrated a customized AI model and generative AI features into the client's iOS and Android mobile apps, improving content discovery and recommendations. The team fine-tuned algorithms, redesigned parts of the platform, and implemented mobile integrations using React Native and Flutter with a Python backend. Post-launch, the client reported increased user engagement and longer session times, and praised the team's regular communication and on-schedule delivery.

Key Challenges

Improve the mobile app with AI-driven content recommendations and generative insights
Find a development partner capable of building and integrating AI without disrupting the existing platform

Project Deliverables

AI model
Generative AI features (text generation, summaries, recommendations)
iOS and Android mobile app integration
Backend integrations in Python
Platform redesign

Project Solution

INEXTURE handled end-to-end development: they built a custom AI model and tailored generative-AI capabilities for text generation, summaries, and content recommendations, fine-tuned the algorithms, and integrated the functionality into the client's existing iOS and Android apps. Mobile integration used React Native and Flutter while backend and integrations were implemented in Python. The team also redesigned portions of the platform to accommodate the new AI-driven features.

Project Outcome

Improved user engagement
Increased session time
Positive user feedback
Delivered on schedule with regular communication and clear milestones

Platforms

Mobile

Tech Stack

React Native
Flutter
Python

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“INEXTURE Solutions Limited delivered a customized AI solution that improved the client app's interactivity and user engagement. The team communicated regularly, delivered according to the schedule, and resolved issues quickly. The team's ability to adapt it to our business context stood out.”
John Renner
COO
Date: 08/20/2025