endorsedOngoing

React Frontend & SaaS Consolidation for Neuromarketing Startup

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

97 months

Budget

50K - 199K

Start Date

1 July 2018

Team Size

1-5 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable IN Team is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Berlin, Germany

Project Summary

A neuromarketing startup hired IN Team (formerly InFront) to develop multiple MVPs and consolidate them into a single intuitive SaaS platform for content creation and ideation. IN Team built the front-end using the React framework and delivered high-quality code that now serves as a stable foundation. The platform is used internally and has been released to a defined set of customers. The vendor was noted for clear communication, flexible resourcing (two junior front-end developers and an on-call senior full-stack developer) and effective project assessment, although some timeframes slipped due to changing requirements.

Key Challenges

Develop multiple MVPs
Combine multiple MVPs into a single, intuitive SaaS platform
Integrate several endpoints
Collaborate closely with the client's data science team
Support content creation and ideation workflows

Project Deliverables

Multiple MVPs
Front-end implemented in React
Consolidated SaaS platform for content creation and ideation
Regular code commits (bi-weekly)

Project Solution

IN Team began with a trial engagement and, after a successful trial, expanded the collaboration. They held scope meetings to assess capabilities and resource needs, shortlisted matching developers and completed two interviews before starting a detailed briefing. Based on requirements they implemented the front end using the React framework; wireframes were provided by the client and code commits were pushed on a bi-weekly cadence. Staffing included two junior front-end developers (engaged one at a time) and a senior full-stack developer provided on short notice for a specific part of the product.

Project Outcome

Delivered high-quality, stable code that serves as a foundation for further development
Platform used internally and released to a defined set of customers
Effective resource allocation and communication that integrated with the client's team
Developer growth and flexibility across the engagement; some timeframes were missed due to changing requirements

Platforms

SaaS
Web

Tech Stack

React.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The IN Team (formerly InFront) team delivered high-quality code that now serves as a stable basis for further development. The SaaS platform has been rolled out to the company's internal team and a select number of customers. The team was good at effectively assessing a project and allocating the necessary resources.”
Gordian Ratajczak
Product Owner
Date: 12/02/2020