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UI/UX Design for Marketing Solutions Mobile App

Services Covered:

UI/UX Design
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Industry
Industry

Advertising & Marketing

Duration
Duration

59 months

Budget
Budget

50K - 199K

Client Size
Start Date

1 September 2021

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable Imaginary Cloud is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

FarmLink Marketing Solutions

mapOttawa, Canada

Project Summary

Imaginary Cloud provided UI/UX design services for a marketing solutions company, designing the mobile application's UI using Figma and collaborating with the client's team. The engagement began in Sep. 2021 and remains ongoing; the client reports that app usage nearly tripled and user stickiness doubled following the design improvements.

Key Challenges

  • Design a new product and platform's UI/UX.
  • Integrate an external design team into the client's team to understand the overall UX.

Project Deliverables

  • UI/UX design for mobile application
  • Figma design files
  • Integration of the design team with the client's team to understand the UX

Project Solution

Imaginary Cloud is designing the UI/UX of a mobile application using Figma and collaborating closely with the client's team to understand the product's UX. The client’s stack includes Flutter and Vue.js; Imaginary Cloud integrated its designers into the client's workflow and provided two UX designers for the engagement.

Project Outcome

  • App usage almost tripled after the UI improvements.
  • User stickiness doubled, indicating higher retention and engagement.
  • Features were consistently ready and integrated.

Platforms

  • MobileMobile
  • WebWeb

Tech Stack

  • FlutterFlutter
  • Vue.jsVue.js

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Imaginary Cloud’s work, app usage has tripled, and user stickiness has doubled. The team is timely, collaborates well through Jira, and communicates efficiently, constantly checking in. Their responsiveness and commitment have enabled them to integrate with the client’s team fully.”

Richard Surendrakumar

Head of Product

Note: This endorsement is based on publicly available client feedback from external review sources.

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