endorsedCompleted

Web Design and Branding for Integration Platform

Services Covered:

Graphic Design

Industry

Information Technology

Duration

2 months

Budget

Less than 10K

Start Date

1 May 2019

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Halo Lab is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Fusebit

Redmond, United States of America

Project Summary

Halo Lab led brand identity and website design for an embedded integrations startup (Fusebit), producing a logo, brand colors, typography, wireframes, UI designs, illustrations, and motion graphics. The design work was implemented in React and rolled out across social and presentations, receiving positive feedback and meeting the client's goal of a professional B2B identity.

Key Challenges

Need for a professional brand identity and website to support outbound B2B sales
Company too small to maintain an in-house design team and required a rapid, turnkey agency solution

Project Deliverables

Brand identity (logo, colors, typography)
Wireframes and proposed site structure
UI / website design
Illustrations and motion graphics
Design assets for implementation

Project Solution

Halo Lab led the brand design process end-to-end: they developed logo options, selected brand colors and typography, proposed wireframes after industry research, and produced UI designs, illustrations, and motion graphics. They presented multiple options and iterated with the client, using Figma and Slack for collaboration. The vendor provided comprehensive creative assets that the client later implemented in React.

Project Outcome

Website implemented in React and rolled out
Brand identity rolled out across social media and presentations
Positive feedback and achieved a professional, attractive identity for outbound sales

Platforms

Tech Stack

React.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Both the website and the branding are in the process of being rolled out but have been well-received thus far. Halo Lab is dependable and creative, creating high-quality and eye-catching work. Their team is knowledgable across a wide variety of technical skills.”
Yavor Georgiev
Head of Product
Date: 09/04/2019