endorsedCompleted

Branding and SaaS Dashboard Design for Vehicle Operation Platform

Services Covered:

Graphic Design • UI/UX Design • Website Development

Industry

Automotive

Duration

5 months

Budget

Confidential

Start Date

1 September 2022

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

70/100

Good

Project Capability Score (PCS) estimates how capable Halo Lab is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Paris, France

Project Summary

Halo Lab provided brand analysis and redesigned the branding and SaaS platform for a vehicle operation platform, delivering full Figma designs and a React-based customer dashboard. The engagement included a brand analysis report, visual assets, a design system, and a functional dashboard connected to legacy backends. The client reported increased website traffic, improved user engagement, and stronger brand recognition. Halo Lab maintained transparent communication and delivered on schedule.

Key Challenges

Redesign our entire branding
Design our SaaS plateform

Project Deliverables

Brand analysis report
Brand positioning statement
Visual branding assets (logos, color palettes, typography guidelines)
Complete Figma designs and design system
React customer-facing dashboard with data visualization and backend connectivity

Project Solution

Halo Lab performed a full brand analysis to define market type, positioning, customers, and competitors, and produced branding deliverables including a brand analysis report, positioning statement, and visual assets. They designed the client's SaaS platform and complete design system in Figma, then developed a React-based customer-facing dashboard that connected to the client's existing backends and provided clear data visualizations.

Project Outcome

Increased website traffic
Improved user engagement
Improved brand recognition and awareness
Delivered projects on schedule with transparent communication

Platforms

SaaS

Tech Stack

React.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Halo Lab’s efforts improved website traffic, user engagement, brand recognition, and awareness, meeting expectations. Their transparent and communicative approach resulted in a positive partnership. Ultimately, their diverse skillset complemented their technical expertise.”
Saidou Soumare
CTO
Date: 03/19/2023