endorsedOngoing

Product Development for Yoga & Wellness Subscription Video Service

Services Covered:

Mobile Application Development • Website Development • Custom Software Development • Software QA and Testing • Staff Augmentation

Industry

Arts, Entertainment & Recreation

Duration

93 months

Budget

1M - 10M

Start Date

1 November 2018

Team Size

11-15 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Gorilla Logic is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Gaia

Louisville, United States of America

Project Summary

Gorilla Logic is a long-term development partner to a yoga and wellness subscription video company, providing development, QA, and scrum master resources across multiple platforms. They took over existing products, refactored code, and expanded features while operating as an integrated, treated-as-full-time team. The partnership helped grow the App Store presence and monthly user base while maintaining a high crash-free rate.

Key Challenges

Hire and retain talented mobile developers in a competitive market
Consolidate multiple vendors into a single, reliable development partner
Achieve cost-effective, long-term support and reliability across multiple platforms

Project Deliverables

Multi-platform mobile and TV apps (iOS, Android, Roku, Fire TV)
Code refactoring and architecture improvements
Ongoing app development and feature expansion
Dedicated team of 13 including developers, QA, and a scrum master

Project Solution

Gorilla Logic acted as a long-term development partner, taking responsibility for existing products and delivering feature-by-feature expansion while refactoring and restructuring code as needed. They built and provided a dedicated team of 13 engineers and QA resources who write native app code across platforms, operate in two-week sprint cycles, and integrate closely with the client's product and project management processes.

Project Outcome

Maintained a 4.9-star rating in the App Store
Earned a recurring featured slot in the App Store's Wellness category
Grew iOS monthly members from ~130,000 to ~200,000
Maintained a crash-free rate above 98.5%

Platforms

Mobile
Smart TV

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Gorilla Logic has helped the company significantly grow their presence, rating, and monthly user base in the App Store, while also maintaining a high crash-free rate. The team’s enthusiastic commitment to the partnership sets them apart, as does their reputation for high-caliber development.”
Daniel Henderson
Product Manager
Date: 08/17/2020