endorsedCompleted

Customer Insight Platform — UX Design & ML-powered Matching

Services Covered:

UI/UX Design • AI and Machine Learning • Website Development

Industry

Advertising & Marketing

Duration

4 months

Budget

50K - 199K

Start Date

1 October 2018

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Geniusee is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

West Palm Beach, United States of America

Project Summary

Geniusee designed and built a customer insight platform that ingests data, matches it against a large database using a custom algorithm and some machine learning, and produces real-time reports. The engagement began with UX design and concluded with a user-upload feature and the platform launch. The product launched on AWS and received positive feedback as a real-time sales and presentation tool.

Key Challenges

Build a customer insight tool to ingest data, match against a large database, and produce real-time reports

Project Deliverables

UX design
Data ingestion and matching algorithm
Machine learning–based matching component
User data upload functionality
Real-time customer and site reporting

Project Solution

Geniusee designed the UX and implemented a platform that ingests customer and site data, matches it against a large database using a proprietary algorithm and machine learning, and returns real-time reports. The team delivered initial UX designs, implemented the matching component on AWS, and built a user-facing upload capability.

Project Outcome

Platform launched with very positive feedback
Enabled live data access in meetings, used as a sales tool
Delivered on time and on budget (four-month timeline)

Platforms

Tech Stack

Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The platform launched and feedback was very positive. Users utilize the platform to provide real-time information during presentations. Geniusee has a skilled team that was dedicated to delivering quality work on time and on budget.”
Anonymous
Founder & CEO
Date: 05/21/2020