endorsedCompleted

Biometric Data Platform for Market Research Firm

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

9 months

Budget

50K - 199K

Start Date

1 September 2014

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Gecko Dynamics is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Cascade Strategies

Seattle, United States of America

Project Summary

Gecko Dynamics developed a full-stack Java solution for a market research firm to receive and process neurometric and biometric data while maintaining a visually appealing, user-friendly front end. The engagement included building and correcting algorithms to make biometric signals (including neural and GSR data and facial-recognition coding) more comprehensible. The team provided strong coordination through an account manager and daily communication with the CTO.

Key Challenges

Need to develop websites and interpret biometric, neural, GSR, and facial recognition signals
Required expertise to process biometric signals for a specific project

Project Deliverables

Frontend application
Backend system
Data-processing algorithms for neurometric and biometric data
User-friendly UI

Project Solution

The vendor built the frontend and backend in Java to ingest neurometric and biometric data and developed and corrected algorithms to make that data more comprehensible. They delivered a visually appealing, user-friendly front end with intuitive functions and controls and supported algorithm development (MATLAB was used for many algorithms). The engagement was run remotely with a Ukrainian development team, a Vancouver-based CTO as primary contact, and an appointed account manager coordinating between the client and European team members.

Project Outcome

No quantifiable project-level metrics were produced
System built was used by a University of Texas team to accurately predict the 2016 presidential election, attracting national press attention
Excellent project management and coordination facilitated by an account manager

Platforms

Tech Stack

Java
Matlab

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Timely deliveries and competitive rates combined with exceptional math and technical skills make Gecko Dynamics an ideal partner. Coordination and reliable communications were also noteworthy strengths.”
Jerry Johnson
President
Date: 10/30/2017