endorsedOngoing

Mobile Loyalty App for Polish Drugstore Chain

Services Covered:

Mobile Application Development

Industry

E-commerce & Retail

Duration

80 months

Budget

Confidential

Start Date

1 December 2019

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Future Mind is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Poland

Project Summary

A Polish drugstore chain hired Future Mind to build a native mobile application to re-engage customers through a loyalty program and boost sales. Future Mind ran a product design workshop, prioritized features with the MoSCoW method, created lo-fi and hi-fi mockups, and developed native Android and iOS apps with a Salesforce-based backend. The vendor continues to support the client on technical and product matters.

Key Challenges

Create an app that connects all touchpoints and provides an omnichannel experience
Design an intuitive, personalized application that boosts conversion rates
Launch an app to re-engage customers and serve as the core of a new loyalty program

Project Deliverables

Native Android and iOS mobile applications
Backend integration with Salesforce e-commerce engine
Lo-fi and hi-fi app mockups (design deliverables)
Product design workshop and prioritized feature list

Project Solution

Future Mind led product design workshops to define timeline and functionality, prioritized features using the MoSCoW method, produced lo-fi and hi-fi mockups, and implemented the mobile application. They advised on technical integration with the client's Salesforce e-commerce engine, built a Salesforce-based backend, and delivered native Android and iOS apps while providing ongoing technical and product support.

Project Outcome

Simple and intuitive onboarding
Built-in one-on-one communication channel for offers, promotions, order status, and vouchers
Loyalty management connected to individual accounts and loyalty cards
Simplified purchase flow such as scan-and-add-to-cart
Ongoing positive collaboration and consulting support from the vendor

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

4.38

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Future Mind's continues to support the client on the technical and product side of the collaboration. Their workflow is good and the team is really flexible and focused on their work. They were able to understand the client's goals and implement them in the right way.”
Magdalena Mazurek
E-commerce Manager
Date: 03/19/2021