endorsedCompleted

E‑commerce advisory & WooCommerce training for The African Touch

Services Covered:

Business Consulting • Website Development • E-commerce Development • UI/UX Design • Search Engine Optimization (SEO)

Industry

E-commerce & Retail

Duration

4 months

Budget

Less than 10K

Start Date

1 May 2019

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Forbytes is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

The African Touch

Zimbabwe

Project Summary

Forbytes provided e-commerce advisory services to The African Touch, a furniture manufacturer, focusing on WordPress and WooCommerce administration, UI/UX improvements, and SEO guidance. They produced wireframes, delivered admin training, and advised the client and their existing supplier on improving site performance and photography. The engagement led to improved communication and a measurable increase in online enquiries and orders.

Key Challenges

Advisory support needed to improve the e-commerce website and generate enquiries
Lack of understanding of e-commerce and WordPress/WooCommerce administration on the client side
Need to improve web user experience, conversion rates, and SEO

Project Deliverables

UI/UX wireframes
WordPress and WooCommerce admin training
Web administration training and performance recommendations
SEO and marketing advice
Implementation guidance for the client's existing supplier

Project Solution

Forbytes provided advisory services to help the client and their existing supplier improve online sales. They delivered web administration training for WordPress and WooCommerce, produced UI/UX wireframes for implementation, offered SEO and marketing advice, and recommended performance improvements and photography guidance to increase conversions.

Project Outcome

Online enquiries and orders increased from none to regular orders
Improved workflow and responsiveness with daily contact early on and project management via Jira to ensure timely, proper implementation

Platforms

Web
CMS
E-commerce Platform

Tech Stack

WordPress
Woocommerce
Jira

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The e-commerce site saw online inquiries and orders rise after working with Forbytes. The team used top-notch expertise to inform their suggestions and improvements. Constant communication, quick responses, and prompt delivery made for a smooth and enjoyable collaboration.”
Richard Lowe
CEO
Date: 09/10/2019