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Advertising Campaign Automation Platform for IMS

Services Covered:

Website Development • UI/UX Design • API Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

5 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 August 2017

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
70/100
Good

Project Capability Score (PCS) estimates how capable Flux IT is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

IMS

mapBuenos Aires, Argentina

Project Summary

Flux IT developed a web platform to automate online advertising campaign orders and provide campaign management tools, integrating with platforms such as LinkedIn, Twitter, and Spotify. The team delivered strong UX, well-integrated APIs, and a functional product that adapts to evolving requirements. The engagement was managed effectively and delivered within the project timeframe.

Key Challenges

  • Build a web platform to automate advertising campaign orders
  • Replace a failed prior provider and deliver a stable solution
  • Integrate with multiple external platforms and their APIs
  • Deliver strong UX and accessibility within a limited timeframe
  • Adapt as specifications and requirements evolved

Project Deliverables

  • Web-based platform to automate advertising campaign orders
  • Campaign management and tracking tool
  • Integrations with LinkedIn, Twitter, Spotify and planned Snapchat
  • API integrations to interact with other platforms
  • UX design and front-end experience

Project Solution

Flux IT developed a web-based platform that automates advertising campaign orders and provides a campaign management tool. The implementation included integrations with third-party platforms (LinkedIn, Twitter, Spotify, with Snapchat planned), API work to enable interactions with other systems, front-end and back-end development using Node.js, MongoDB, Angular, and UX design to ensure an intuitive product.

Project Outcome

  • Delivered a functional product that works with the client's internal processes
  • Smooth API interactions with other platforms and ongoing integrations
  • Product continues to evolve with additional integrations
  • Positive internal impact and high client satisfaction with UX and delivery

Platforms

  • WebWeb
  • DesktopDesktop

Tech Stack

  • Node.jsNode.js
  • MongoDBMongoDB
  • AngularAngular

Client Endorsement

Overall Review Rating

4.5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The finished platform was developed efficiently, with excellent UX and well-integrated APIs that interact smoothly with other systems. The team managed the project effectively, communicating well, and responding flexibly to any changes in requirements.”

Anonymous

IMS Corporate

Note: This endorsement is based on publicly available client feedback from external review sources.

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