Advertising Campaign Automation Platform for IMS
Services Covered:

Industry
Advertising & Marketing
Duration
5 months
Budget
200K - 999K
Start Date
1 August 2017
Team Size
6-10 Employees
Engagement Model
Onshore
Project Capability Score (PCS)
70/100
Good
Project Capability Score (PCS) estimates how capable Flux IT is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
IMS
Project Summary
Flux IT developed a web platform to automate online advertising campaign orders and provide campaign management tools, integrating with platforms such as LinkedIn, Twitter, and Spotify. The team delivered strong UX, well-integrated APIs, and a functional product that adapts to evolving requirements. The engagement was managed effectively and delivered within the project timeframe.
Key Challenges
- Build a web platform to automate advertising campaign orders
- Replace a failed prior provider and deliver a stable solution
- Integrate with multiple external platforms and their APIs
- Deliver strong UX and accessibility within a limited timeframe
- Adapt as specifications and requirements evolved
Project Deliverables
- Web-based platform to automate advertising campaign orders
- Campaign management and tracking tool
- Integrations with LinkedIn, Twitter, Spotify and planned Snapchat
- API integrations to interact with other platforms
- UX design and front-end experience
Project Solution
Flux IT developed a web-based platform that automates advertising campaign orders and provides a campaign management tool. The implementation included integrations with third-party platforms (LinkedIn, Twitter, Spotify, with Snapchat planned), API work to enable interactions with other systems, front-end and back-end development using Node.js, MongoDB, Angular, and UX design to ensure an intuitive product.
Project Outcome
- Delivered a functional product that works with the client's internal processes
- Smooth API interactions with other platforms and ongoing integrations
- Product continues to evolve with additional integrations
- Positive internal impact and high client satisfaction with UX and delivery
Platforms
Web
Desktop
Tech Stack
Node.js
MongoDB
Angular
Client Endorsement
Overall Review Rating
4.5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“The finished platform was developed efficiently, with excellent UX and well-integrated APIs that interact smoothly with other systems. The team managed the project effectively, communicating well, and responding flexibly to any changes in requirements.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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