Enosis Outsourcing logo
EndorsedendorsedOngoing

Magento Migration and Ongoing SEO for Masonic Collection

Services Covered:

E-commerce Development • Search Engine Optimization (SEO) • Digital Marketing Services
Project hero — replace with case study imagery
Industry
Industry

E-commerce & Retail

Duration
Durationinfo-circle

61 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 January 2013

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
74/100
Good

Project Capability Score (PCS) estimates how capable Flexsin Inc. is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Masonic Collection

map United Kingdom

Project Summary

Flexsin designed and built a Magento e-commerce platform for the client's regalia business and continues to manage marketing efforts including SEO, PPC, Google Shopping, social media, and content. The vendor performed the migration from OpenCart, loaded products, ran a testing phase and launched the site, then continued with ongoing monthly marketing and development support. The engagement reduced monthly expenses and improved ROI for the client.

Key Challenges

  • Increase website traffic and improve PPC ROI on a recurring basis
  • Existing OpenCart platform was underpowered and needed migration to Magento
  • Achieve sustained sales growth year-round beyond peak periods

Project Deliverables

  • Magento e-commerce website
  • Product uploads and launch readiness
  • Newsletter and blog features
  • Ongoing SEO and PPC (Google Shopping, product campaigns)
  • Weekly site-generated revenue metrics

Project Solution

Flexsin recommended migrating from OpenCart to Magento, designed and built a second Magento-based website with requested features (newsletters, blog, product showcases), populated products, ran a two-week testing phase and launched the site. After development, Flexsin expanded the engagement to ongoing monthly SEO, PPC (including Google Shopping), social media and content marketing, and delivered weekly revenue metrics.

Project Outcome

  • Partnership decreased monthly budget and increased ROI
  • Weekly metrics on site-generated revenue provided better business insight
  • Many of the client's sites ranked on the first page of Google
  • Long-term relationship of five years with client referrals

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • MagentoMagento

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Flexsin developed a platform that fulfilled all requirements and incorporated user feedback. Close collaboration between the design, development, and SEO teams streamlined the workflow and strengthened communication. Overall, the engagement decreased monthly expenses and yielded a ROI.”

Anonymous

Director

Note: This endorsement is based on publicly available client feedback from external review sources.

More Projects by Flexsin Inc.

See All Projects by Flexsin Inc.