endorsedOngoing

Travel Safety Android App and Digital Marketing

Services Covered:

Mobile Application Development

Industry

Information Technology

Duration

115 months

Budget

10K - 49K

Start Date

1 January 2017

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Fingent is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Boulder, United States of America

Project Summary

Fingent developed a native Android version of the client's travel safety app, integrating Google Maps and solving data processing and map-configuration issues. They also executed digital marketing outreach to bloggers and websites, which increased web traffic and app downloads. The client praised the team's responsiveness and solid project management over the long-term engagement.

Key Challenges

Build a native Android app mirroring the existing iOS app with a focus on UX
Handle data processing and configure data onto a map (Google Maps integration)
Improve consumer outreach and increase visibility through digital marketing

Project Deliverables

Native Android application with Google Maps integration
Data processing and map configuration features
Digital marketing and media outreach (blogger and website outreach to generate links)

Project Solution

Fingent built a native Android app based on the client's existing iOS app, incorporating Google Maps and addressing data processing and map-configuration challenges. After development, the vendor conducted digital marketing outreach—contacting bloggers and websites—to generate links and increase visibility for the app. The client worked directly with Fingent's CEO and head of strategy during the engagement.

Project Outcome

Several industry bloggers reviewed or linked to the app, driving web traffic
Increased number of app downloads as a result of outreach
Client reported solid project management and responsiveness

Platforms

Mobile

Tech Stack

Android

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The team’s outreach efforts have led to several positive reviews and external links, which in turn have driven web traffic and increased the number of app downloads. Expect a responsive and accountable partner capable of succeeding at varied projects.”
Anonymous
CEO
Date: 01/27/2019