endorsedOngoing

Geotargeted Video Advertising Platform Development

Services Covered:

Custom Software Development • UI/UX Design • IT Consulting

Industry

Advertising & Marketing

Duration

123 months

Budget

200K - 999K

Start Date

1 May 2016

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable Fingent is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

New York City, United States of America

Project Summary

Fingent delivered a custom PHP-based platform that algorithmically associates video uploads with geographic regions and calibrates searches by zip code. The engagement was consulting-led with design work directed by the client; about 95% of the development was custom. Beta testers praised the organized platform, and Fingent continues to provide support with plans for mobile and web app work.

Key Challenges

Implementing a complex idea from 25 years of commercial TV video experience into a scalable global platform
Educating the vendor about the industry and conveying the vision for global scale

Project Deliverables

Custom PHP-based technology platform
Geotargeting algorithms for video uploads
Zip-code-based search calibration
Patent-backed upload and placement functionality
Desktop application with planned mobile and web apps
Design enhancements implemented under client direction

Project Solution

Fingent provided a consulting-led engagement and performed predominantly custom PHP development to build a patented platform that allows users to upload video spots and place them in targeted geographic regions. They implemented geotargeting algorithms, zip-code search calibration, and delivered desktop functionality with plans to extend to mobile and web apps; design was carried out under the client's direction and enhanced by the team.

Project Outcome

Beta testers found the platform organized and well put together
Positive collaborative development producing a promising product
Ongoing support with planned expansion to mobile and web apps

Platforms

Web
Desktop
Mobile

Tech Stack

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Engaging with the client as a business partner, the team was professional, courteous, and creative. Beta testers found the platform organized and well put together. Despite time zone differences, Fingent offered responsive communication and close collaboration to ensure understanding of the goals.”
Anonymous
CEO
Date: 02/09/2018