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EndorsedendorsedOngoing

Geotargeted Video Advertising Platform Development

Services Covered:

Custom Software Development • UI/UX Design • IT Consulting
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Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

21 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 May 2016

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
74/100
Good

Project Capability Score (PCS) estimates how capable Fingent is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapNew York City, United States of America

Project Summary

Fingent delivered a custom PHP-based platform that algorithmically associates video uploads with geographic regions and calibrates searches by zip code. The engagement was consulting-led with design work directed by the client; about 95% of the development was custom. Beta testers praised the organized platform, and Fingent continues to provide support with plans for mobile and web app work.

Key Challenges

  • Implementing a complex idea from 25 years of commercial TV video experience into a scalable global platform
  • Educating the vendor about the industry and conveying the vision for global scale

Project Deliverables

  • Custom PHP-based technology platform
  • Geotargeting algorithms for video uploads
  • Zip-code-based search calibration
  • Patent-backed upload and placement functionality
  • Desktop application with planned mobile and web apps
  • Design enhancements implemented under client direction

Project Solution

Fingent provided a consulting-led engagement and performed predominantly custom PHP development to build a patented platform that allows users to upload video spots and place them in targeted geographic regions. They implemented geotargeting algorithms, zip-code search calibration, and delivered desktop functionality with plans to extend to mobile and web apps; design was carried out under the client's direction and enhanced by the team.

Project Outcome

  • Beta testers found the platform organized and well put together
  • Positive collaborative development producing a promising product
  • Ongoing support with planned expansion to mobile and web apps

Platforms

  • WebWeb
  • DesktopDesktop
  • MobileMobile

Tech Stack

  • PHPPHP

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Engaging with the client as a business partner, the team was professional, courteous, and creative. Beta testers found the platform organized and well put together. Despite time zone differences, Fingent offered responsive communication and close collaboration to ensure understanding of the goals.”

Anonymous

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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