endorsedCompleted

Augmented and Virtual Reality iPad App for Procter & Gamble

Services Covered:

AR, VR, and XR Development • Mobile Application Development • UI/UX Design

Industry

Consumer Goods

9 months

Budget

10K - 49K

Start Date

1 January 2014

Team Size

1-5

Engagement Model

Offshore

Project Capability Score (PCS)

68/100

Good

Project Capability Score (PCS) estimates how capable Elinext is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Procter & Gamble

Cincinnati, United States of America

Project Summary

Elinext developed two interactive AR iPad apps for Procter & Gamble brands Ariel and Pantene to be used in live promotional events. The vendor designed 3D assets, integrated animations in Unity, implemented game logic, scoring, auto-reset functionality, and added social sharing for the Ariel app. Both apps performed reliably during events; the team iterated quickly, addressed issues without delay, and maintained consistent communication throughout.

Key Challenges

Create two interactive AR iPad experiences for Ariel and Pantene
Ensure apps run smoothly in public spaces during live promos
Make the apps easy for anyone to use during events

Project Deliverables

AR iPad apps for Ariel and Pantene
3D assets
Unity-based integration and animations
Game logic and scoring systems
Auto-reset functionality
Social sharing feature (Ariel app)

Project Solution

Elinext produced two marker-based AR experiences for iPads. They designed 3D assets, integrated animations into Unity, implemented game logic with scoring and multiple levels, and added automatic resets. The Ariel app also included social photo-sharing functionality. A small core team (Unity developer and 3D designer) handled the build with additional animation and testing support.

Project Outcome

Both games ran as intended on iPads with marker-based AR, scoring, multiple levels, and auto-reset.
Ariel's app supported social media photo sharing.
Apps held up well during live events and met engagement goals.
The team worked in clear iterations, addressed issues quickly, and maintained consistent communication.

Platforms

Mobile
AR/VR/XR

Tech Stack

Unity
iOS

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Elinext's work resulted in functional apps that held up well during events and met engagement goals. The team worked in clear iterations, quickly addressing issues and keeping the project on track. Elinext adjusted to feedback without delays and maintained consistent communication.”
Anonymous
Regional Manager
Date: 01/29/2026