UI & Branding for HowardsHome News Aggregator
Services Covered:

Industry
Software Development
Duration
37 months
Budget
Less than 10K
Start Date
1 June 2014
Team Size
6-10
Engagement Model
Offshore
Project Capability Score (PCS)
77/100
Good
Project Capability Score (PCS) estimates how capable eLEOPARD is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
HowardsHome
Project Summary
eLEOPARD began by providing logo designs and basic branding for a news and social media aggregator (HowardsHome) and has since taken over the client's UI design. An eight-person team now manages UI design and delivers mockups, HTML/CSS, and graphics for in-house integration. Their work is well-documented, tested across browsers and email clients, and is noted for fast turnaround and smooth collaboration via GitHub.
Key Challenges
- Lack of in-house design resources
- Need for basic logo and branding design
- Desire to avoid hiring a full-time designer
- Transitioning design responsibilities from an in-house designer to an external vendor
Project Deliverables
- Logo designs
- Branding and graphics
- UI mockups and interface proposals
- HTML and CSS code
- Design documentation
Project Solution
The engagement began with design and branding (logo work) and expanded to full UI design in collaboration with the client's wireframing lead. eLEOPARD produces multiple mockups and proposals for interfaces (layouts, coloring, styles) and delivers the final assets — including the CSS and HTML — so the client's developers can integrate them. The client typically interfaces with a single eLEOPARD contact who coordinates the team and performs hands-on work.
Project Outcome
- Work is clearly documented and conforms to the client's documentation requirements
- Deliverables perform reliably across browsers and email clients due to upfront testing
- Fast turnaround with initial designs often delivered within 1–2 days
- Successful integration work, including learning and adapting to the Salesforce platform
- Ongoing monthly engagement with costs of roughly $200–$1,000 per month and overall spend around $10,000
Platforms
Web
CRM
Tech Stack
HTML
CSSGitHub
Client Endorsement
Overall Review Rating
4.88
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Each deliverable performs reliably across a variety of browsers and email clients, thanks to eLEOPARD’s robust testing methods and clear documentation. Their ability to grasp objectives quickly allows them to deliver impressive product environments at an outstanding price point.”
Note: This endorsement is based on publicly available client feedback from external review sources.
More Projects by eLEOPARD
Endorsed
Completed
Construction
Mobile & Web App Development and UX/UI Design for Interior Design Company
Services Covered:
+3 more
Endorsed
Ongoing
Financial Services
WordPress Rebrand & Optimization for Travel Insurance Firm
Services Covered:
+2 more

