endorsedCompleted

Platform Unification and Mobile/Web App Development for newonce

Services Covered:

Custom Software Development • Website Development • Mobile Application Development • API Development

Industry

Media

Duration

12 months

Budget

200K - 999K

Start Date

1 January 2020

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

67/100

Good

Project Capability Score (PCS) estimates how capable EL Passion is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

newonce

Warsaw, Poland

Project Summary

An online media company (newonce) hired EL Passion to unify separate services into a single coherent product by redesigning UX/UI and developing custom software. EL Passion ran discovery workshops, performed UX research and testing, built a connected ecosystem (backoffice and user database), integrated external APIs, migrated large volumes of content, and delivered hybrid mobile apps and a web client. The engagement used Scrum with two-week sprints and resulted in successful launches and continued collaboration.

Key Challenges

Unify separate services into one coherent product
Transform the offering into a seamless, engaging experience for multiple content types

Project Deliverables

Discovery workshop
UX/UI design and testing
Custom software development: connected ecosystem for two media outlets (backoffice, user database)
API integrations (radio stream provider, podcast hub)
Content migration (over 8,000 articles)
Data scraping (over 16 million music records)
Content sync automations
Client web app (Next.js, React + TypeScript) and hybrid mobile apps (TWA for Android, React Native for iOS)
Backoffice frontend (React + TypeScript, React-admin, Material-UI) and backend (Ruby on Rails)
UX/UI prototypes and assets (Figma)

Project Solution

EL Passion performed discovery workshops and UX research, designed and tested UX/UI, and developed a connected ecosystem for two media outlets including a backoffice and user database. They executed multiple API integrations, migrated 8,000+ articles, scraped 16M music records, implemented content synchronization automations, and delivered a Next.js/React web client plus hybrid mobile apps (TWA for Android, React Native for iOS). The backoffice frontend was built with React + TypeScript and React-admin; the backend used Ruby on Rails.

Project Outcome

Launched both platforms on time
Apps reached over 180,000 installs within six months of release
Client retained EL Passion for future feature development
Team adapted to scope changes during the COVID-19 pandemic and maintained agile delivery

Platforms

Web
Mobile

Tech Stack

Next.js
React.js
React Native
Ruby on Rails

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to EL Passion, both platforms were launch successfully on time. The apps received over 180,000 installs six months after the release. The team worked using the Scrum methodology with two weeks of Sprints which included Sprint refinements, grooming, planning, demos, and retrospectives.”
Maciej Orłowski
Product Owner
Date: 03/18/2021