EndorsedendorsedOngoing

MVP Design & Development for E-Commerce Platform

Services Covered:

E-commerce DevelopmentUI/UX DesignSoftware Product Development
Project hero — replace with case study imagery
Industry
Industry

Information Technology

Duration
Duration

102 months

Budget
Budget

Confidential

Client Size
Start Date

1 February 2018

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
77/100
Good

Project Capability Score (PCS) estimates how capable EL Passion is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS


Client

Confidential

mapDetroit, United States of America

Project Summary

EL Passion provided strategy, UI/UX design, and development services to build an MVP and parts of a larger e-commerce platform. The team used a Ruby backend with Ember on the frontend, initially ran on Amazon (AWS)/Heroku and later moved assets to Netlify to optimize the site. The engagement is ongoing and the client praised the scalable design, performance, and consistent project management.

Key Challenges

  • Develop an MVP and the product interface
  • Provide both product strategy and design expertise
  • Build the product to be scalable and support future integrations

Project Deliverables

  • MVP for an e-commerce platform
  • UI/UX designs and prototypes
  • Product strategy and roadmap
  • Backend and frontend implementation (Ruby backend, Ember frontend) and deployment guidance

Project Solution

EL Passion provided product strategy, UI/UX design and development services to build the client’s MVP as part of a larger e-commerce platform. They translated client sketches and mockups into designs that matched user expectations, implemented the MVP using a Ruby backend and Ember frontend, and advised on hosting—initially on Amazon/Heroku and later transitioning portions to Netlify for performance. The vendor also helped define a roadmap for future scaling and integrations.

Project Outcome

  • Delivered a forward-thinking, user-centric design that received positive feedback for speed and performance
  • Produced a smooth end product that users found distinct in the market
  • Maintained strong project management with consistent leadership and transparent communication
  • Established an ongoing technology partnership with the client

Platforms

  • WebWeb

Tech Stack

  • RubyRuby
  • Ember.jsEmber.js
  • Amazon Web Services (AWS)Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

5star5 out of 5 stars

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

With a robust design process and years of industry experience, the team provided scalable, navigable solutions to their partner. They prioritized transparency in communication and took responsibility for their work. Their team impressed with the personalized attention they gave the project.

Anonymous

Co-Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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