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B2B & B2C Mobile App Updates (Booksy)

Services Covered:

Mobile Application Development • UI/UX Design
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Industry
Industry

Wellness and Fitness

Duration
Duration

15 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 January 2017

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
70/100
Good

Project Capability Score (PCS) estimates how capable EL Passion is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Booksy

mapSan Francisco, United States of America

Project Summary

EL Passion partnered with Booksy to redesign and update two iOS/Android products: Booksy (B2C) and BooksyBIZ (B2B). They refreshed the B2C app's UI/UX to align with iOS conventions and updated the B2B app with new onboarding and mass-messaging features. The work improved booking conversion for the B2C app and received positive partner feedback for the B2B app.

Key Challenges

  • Redesign and refresh functionality for both B2B and B2C apps
  • Update the B2B app on iOS and Android with new business onboarding and message blast features
  • Align the B2C app UI/UX with iOS look and support various screen sizes with an aim to increase bookings by 50%

Project Deliverables

  • Screens and UI/UX designs
  • Updated B2B app functionality (business onboarding and message blasts)
  • Recreated navigation and information architecture

Project Solution

EL Passion conducted in-depth UI/UX interviews, worked onsite initially and then continued the project remotely using Scrum. They delivered refreshed screens and UI/UX designs, implemented new B2B features, and rebuilt the navigation and information architecture across the apps while providing sprint-based deliverables and collaboration tools.

Project Outcome

  • Significant increase in B2C booking numbers
  • Positive partner feedback and adoption of enhanced B2B functionalities

Platforms

  • MobileMobile

Tech Stack

  • AndroidAndroid
  • iOSiOS

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Internal partners lauded the B2B and B2C apps for their improved functionalities and notable graphic improvements. On the B2C app, the upgrades garnered a significant increase in booking numbers. EL Passion's success in these projects has positioned them well for future work.”

Konrad Howard

Co-Owner

Note: This endorsement is based on publicly available client feedback from external review sources.

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