endorsedCompleted

B2B & B2C Mobile App Updates (Booksy)

Services Covered:

Mobile Application Development • UI/UX Design

Industry

Wellness and Fitness

Duration

15 months

Budget

50K - 199K

Start Date

1 January 2017

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

70/100

Good

Project Capability Score (PCS) estimates how capable EL Passion is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Booksy

San Francisco, United States of America

Project Summary

EL Passion partnered with Booksy to redesign and update two iOS/Android products: Booksy (B2C) and BooksyBIZ (B2B). They refreshed the B2C app's UI/UX to align with iOS conventions and updated the B2B app with new onboarding and mass-messaging features. The work improved booking conversion for the B2C app and received positive partner feedback for the B2B app.

Key Challenges

Redesign and refresh functionality for both B2B and B2C apps
Update the B2B app on iOS and Android with new business onboarding and message blast features
Align the B2C app UI/UX with iOS look and support various screen sizes with an aim to increase bookings by 50%

Project Deliverables

Screens and UI/UX designs
Updated B2B app functionality (business onboarding and message blasts)
Recreated navigation and information architecture

Project Solution

EL Passion conducted in-depth UI/UX interviews, worked onsite initially and then continued the project remotely using Scrum. They delivered refreshed screens and UI/UX designs, implemented new B2B features, and rebuilt the navigation and information architecture across the apps while providing sprint-based deliverables and collaboration tools.

Project Outcome

Significant increase in B2C booking numbers
Positive partner feedback and adoption of enhanced B2B functionalities

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Internal partners lauded the B2B and B2C apps for their improved functionalities and notable graphic improvements. On the B2C app, the upgrades garnered a significant increase in booking numbers. EL Passion's success in these projects has positioned them well for future work.”
Konrad Howard
Co-Owner
Date: 08/26/2019