endorsedCompleted

WordPress Website Design & SEO for Aged Care Agency

Services Covered:

Website Development • Search Engine Optimization (SEO) • UI/UX Design

Industry

Healthcare

Duration

2 months

Budget

10K - 49K

Start Date

1 February 2020

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable EB Pearls is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Sydney, Australia

Project Summary

EB Pearls designed and developed a WordPress website for an aged care agency, using value-proposition and competitor analysis to define messaging and wireframes. They implemented the site in WordPress, migrated content, set up analytics, and fixed SEO and speed issues. The client reported more leads, improved keyword rankings, and subsequently hired EB Pearls for additional projects.

Key Challenges

Review and redesign of an outdated website and competitor analysis
Define strategy and messaging to improve corporate identity and value proposition
Increase number of leads through improved website performance and SEO

Project Deliverables

Wireframes and website UI/UX designs
WordPress website (home page and internal pages)
Content integration
Analytics setup and SEO optimizations

Project Solution

EB Pearls conducted a value-proposition and competitor analysis to determine customer pains and gains, then recommended strategy and messaging. They produced wireframes and presented a home page and internal page designs for feedback, developed the site in WordPress, inserted client-provided content, and configured analytics. They also fixed SEO issues and optimized site speed prior to launch.

Project Outcome

Lead capture integrated directly with the client's CRM
Significantly increased number of leads from the new website
Improved keyword rankings with before-and-after data provided by the vendor
Faster site speed compared to the previous site
Client rehired EB Pearls for additional projects for a sister agency

Platforms

Tech Stack

WordPress
Google Analytics

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The company was pleased with EB Pearls' output. With their work, the client experienced an increased number of leads from their platform They were helpful and understanding. As a result of their excellent deliverable, the client hired the team again to worked on the projects of their sister agency.”
Anonymous
Registered Nurse
Date: 12/29/2020