endorsedOngoing

Shopify Plus Replatform & Multi-Region Launch for Roses Only

Services Covered:

E-commerce Development • UI/UX Design • Website Development

Industry

E-commerce & Retail

Duration

15 months

Budget

10K - 49K

Start Date

1 May 2025

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable EB Pearls is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Reject Shop

Melbourne, Australia

Project Summary

EB Pearls rebuilt the client's Shopify Plus site and architecture to support a global e-commerce rollout, adding custom middleware, multi-region configurations, localisation testing, and dashboards for product and delivery management. The relaunch produced measurable gains — a 22% uplift in conversion rate and a 15%+ drop in cart abandonment — and a staged launch across the US, UK, and Singapore within nine months.

Key Challenges

Rebuild the entire front-end and back-end for a seamless global e-commerce experience
Localise pricing, delivery windows, and payment options for US, UK, and Singapore customers
Enable faster promotions and marketing campaigns through a CMS tailored for the internal team
Maintain brand consistency and performance across multiple regions

Project Deliverables

New Shopify Plus–based front-end and back-end architecture
Custom middleware for logistics and order routing
Multi-region configurations for language, currency, and fulfillment partner integration
Localisation testing, staging reviews, and team onboarding for each region
Custom dashboards for product and delivery management
Seasonal promotional landing pages and campaign support
Regional rollouts for the US, UK, and Singapore

Project Solution

EB Pearls began with discovery and CX mapping, then built a new Shopify Plus–based architecture with custom middleware to handle logistics and order routing. They implemented multi‑region configurations for language, currency, and fulfilment partner integration, executed localisation testing and staging reviews, onboarded the client team, and delivered custom dashboards for product and delivery management. They also designed seasonal promotional landing pages and managed staggered regional rollouts (US, then UK, then Singapore).

Project Outcome

22% uplift in conversion rate within 60 days of the US relaunch
Cart abandonment dropped by over 15% after the checkout redesign
Launched three regions (US, UK, Singapore) in less than nine months
Stable performance across peak periods like Valentine’s Day and Mother’s Day

Platforms

E-commerce Platform
Web

Tech Stack

Shopify

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“EB Pearls' work has resulted in the client achieving a 22% uplift in conversion rate, a 15% drop in cart abandonment, and a successful site launch in three regions. The team is responsive, professional, and collaborative. EB Pearls cares about quality and has a smooth project management process.”
Andrew Woolf
CFO
Date: 05/19/2025