endorsedOngoing

Custom CRM Development for Optamark

Services Covered:

Custom Software Development • Website Development • Software Maintenance and Support

Industry

Advertising & Marketing

Duration

89 months

Budget

50K - 199K

Start Date

1 March 2019

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable eSparkBiz is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Optamark

India

Project Summary

eSparkBiz built a custom CRM for a marketing/print promotional distribution company (Optamark) using Laravel and PHP, beginning with thorough documentation of features and flows. They delivered a multi-brand, multi-user platform, provided web-focused design, hosted on AWS and client servers, and continue to provide maintenance and incremental development. The client highlighted the team's flexibility, clear process, and strong communication.

Key Challenges

Build a solution to manage day-to-day business requirements
Fix security issues and broken functionality from an initial in-house build
Handle significant product complexity (many variables such as size, color, paper type) while keeping the platform usable

Project Deliverables

Custom CRM system supporting multiple users and brand configurations
Comprehensive solution documentation (features, services, flows)
Web design assets for the platform
Hosting configuration on AWS and client servers
Ongoing maintenance and small development tasks

Project Solution

They built a custom CRM from scratch to support multiple users and brand names, starting with thorough documentation of features, services, and flows. Development was done in Laravel/PHP by a team of frontend, backend, and testing resources; eSparkBiz also provided web-specific design and hosted the platform on AWS and the client's servers. The vendor is delivering final alterations and providing ongoing maintenance.

Project Outcome

Captured and managed complex product variables while maintaining a user-friendly platform
Established a clear growth path for the business and ongoing maintenance relationship
Improved process and communication, with prompt responses and regular calls facilitating collaboration

Platforms

Tech Stack

Laravel
Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The detailed document smoothed many of the roadblocks that normally arise in software development. Flexibility has stood out in eSparksBiz's work; their ability to include changes with disrupting flow is remarkable. Customers can expect an honest, straightforward team that holds to commitments.”
Krupal Puchhadiya
CFO
Date: 12/03/2021