endorsedOngoing

Fitness Marketplace Web Application Development

Services Covered:

Custom Software Development • Website Development • UI/UX Design

Industry

Wellness and Fitness

Duration

163 months

Budget

50K - 199K

Start Date

1 January 2013

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Django Stars is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Abone.me & FitFix

Ukraine

Project Summary

Django Stars provided end-to-end development for a consumer-facing fitness marketplace web application, handling wireframing, design, business logic, testing, and UX. The vendor delivered regular analytics and improvements, improving the site's mobile accessibility and boosting conversion rates by 30%. Communication, project management, and timely delivery were highlighted strengths.

Key Challenges

Build a large fitness website and companion app to allow users to interact with content and marketplace data
Make the platform accessible to mobile users and improve user experience
Increase traffic and improve conversion rates

Project Deliverables

Consumer-facing web application (fitness marketplace)
Wireframes, concepts and UX/design
Business logic and backend development
Testing and QA
Analytics integration and bi-weekly metrics reporting

Project Solution

Django Stars handled full development of the web app from concept to release, including wireframing, UX/design, business logic, testing, and deployment. The vendor staffed a core team of four permanent members and used additional designers and specialists as needed. They managed work tracking through JIRA and Redmine, integrated analytics (Google Analytics and Yandex Metrics), provided bi-weekly metrics reporting, and implemented mobile accessibility improvements.

Project Outcome

Website is fully accessible on mobile with improved user experience
Conversion rates improved by 30 percent
Bi-weekly metrics and continuous improvements based on Google Analytics and Yandex Metrics
Consistent on-time delivery with status tracking via JIRA and Redmine

Platforms

Tech Stack

Python
Redmine
Jira
Google Analytics

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The web application created a better user experience and boosted conversion rates by 30 percent. Django Stars regularly provided multiple metrics and made improvements based on their findings. Their consistent communication, solid project management, and timely work set them apart.”
Kostiantyn Poltoran
Founder & CEO
Date: 12/10/2015