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Digital Brand & Website Design for Incentives Software

Services Covered:

UI/UX Design • Graphic Design • Website Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

2 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 May 2017

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

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72/100
Good

Project Capability Score (PCS) estimates how capable Divami is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Incentives Software

mapSan Francisco, United States of America

Project Summary

Divami Design Labs created a logo and consumer-facing website design for savingnest.com to help a cashback SaaS platform pivot from a B2B MVP to a B2C offering. The engagement (May–July 2017) produced PSD and HTML assets and a polished visual identity that attracted organic traffic from the target millennial demographic. The redesign generated immediate traffic and reached 4,000 users, and the client praised the team's project management and collaboration workflow.

Key Challenges

  • Pivot the product from a B2B MVP to a consumer-facing B2C brand
  • Shorten long sales cycles by launching the client’s own consumer-facing site
  • Lack of internal frontend and design resources (client had only backend engineers)

Project Deliverables

  • Logo
  • Consumer-facing website design for savingnest.com
  • PSD and HTML design assets for in-house development
  • Design proposals and layout options

Project Solution

Divami Design calibrated the frontend and contributed to aligning frontend and backend priorities to support the client’s pivot to a consumer-facing product. They created a logo and consumer-facing designs for savingnest.com, produced PSD and HTML assets for the client’s engineers, and presented multiple layout and visual options. The vendor staffed the effort with two teams (logo and layout) led by a full-time lead designer, supported by junior designers and a part-time project manager, and collaborated with the client’s frontend and backend developers.

Project Outcome

  • Attracted immediate organic traffic and reached 4,000 users
  • Site remains live and is consistently found organically
  • Positive user feedback on color scheme, flow, and millennial-focused design
  • Strong project management and collaboration using Slack, Google Drive, and daily standups

Platforms

  • WebWeb

Tech Stack

  • HTMLHTML
  • CSSCSS

Client Endorsement

Overall Review Rating

4.38star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“From the day it launched, the redesigned platform attracted organic traffic from the target user base of Indian millennials. Sleek, cutting-edge design assets make the SaaS platform stand out. An organized project manager and carefully calibrated set of digital tools facilitated a smooth workflow.”

Ananth Reddy

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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