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WordPress Redesign for Todo Bebe (Rebranding)

Services Covered:

Custom Software Development • Website Development
Project hero — replace with case study imagery
Industry
Industry

Advertising & Marketing

Duration
Duration

9 months

Budget
Budget

10K - 49K

Client Size
Start Date

1 November 2019

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
74/100
Good

Project Capability Score (PCS) estimates how capable Devlights is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Entravision

map Argentina

Project Summary

Devlights redesigned and developed the WordPress site for the marketing tech company's O&O site 'Todo Bebe', producing full documentation, mock-ups, and custom libraries and plugins. The updated site increased traffic by 30% and doubled ad sales; the team ran daily standups and milestone meetings and used Slack, Skype and GitHub for coordination.

Key Challenges

  • Develop the new version of the owned & operated website 'Todo Bebe'
  • Align website content with the rebranding

Project Deliverables

  • WordPress website
  • Project scope documentation
  • Website mock-up
  • Custom libraries and plugins

Project Solution

Devlights held a kick-off meeting to define deliverables and expectations, then produced full project documentation and a website mock-up. They developed the new site on WordPress and implemented several custom libraries and plugins. The CEO was closely involved throughout, with a Project Manager and two full-stack developers executing the work; communications and tracking used Slack, Skype and GitHub.

Project Outcome

  • Traffic increased by 30%
  • Ad sales increased 2x
  • Positive client feedback on the updated design

Platforms

  • WebWeb

Tech Stack

  • WordPressWordPress
  • GitHubGitHub

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The client was satisfied with the outcome of the project. Devlights held daily stand ups sessions and milestones meetings to track progress and adjust deliverables. During the engagement, they increased the client's traffic by 30% and their ad sales doubled.”

Ruben Amadeo Capizzano

Director of Technology & Product

Note: This endorsement is based on publicly available client feedback from external review sources.

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