endorsedOngoingNative iOS & Android App Rewrite for Barstool Sports
Services Covered:
Industry
Financial Services
Duration
115 months
Budget
200K - 999K
Start Date
1 January 2017
Team Size
Confidential
Engagement Model
Onshore
Project Capability Score (PCS)
78/100
Good
Project Capability Score (PCS) estimates how capable DEPT is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Barstool Sports
San Francisco, United States of AmericaProject Summary
DEPT (formerly Rocket Insights) rebuilt Barstool Sports' native iOS and Android apps, focusing on a front-end rewrite to improve performance and user engagement. The vendor paired with the client's backend engineer during an RFP scoping phase and delivered a well-received app that significantly reduced crash rates and increased user metrics.
Key Challenges
- Native app suffered from poor latency, performance, stability, and high crash rates.
- The client lacked a CRM and had no user data capture for re-engagement.
- Business goal was to increase user engagement and loyalty.
Project Deliverables
- Native iOS app
- Native Android app
- Front-end rewrite from scratch
Project Solution
The vendor rebuilt Barstool's native iOS and Android applications from scratch, delivering a new front-end while coordinating with the client's backend engineer. Work followed an RFP scoping phase; the vendor provided front-end engineering and product development to meet performance and engagement objectives.
Project Outcome
- 93% of reviews for the new app were 4 or 5 stars among users.
- The app was rolled out to all users after a beta and received overwhelmingly positive public feedback.
- Crash rate dropped from about 5% of sessions to 0.5% of sessions.
- New user signups, emails captured, and notification opt-ins all increased.
Platforms
Mobile
Tech Stack
iOS
Android
Client Endorsement
Overall Review Rating
4.88
5 out of 5 stars
5 out of 5 starsTimeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“DEPT (formerly Rocket Insights) was brought on to build native iOS and Android apps, with the purpose of increasing user engagement and loyalty, so a strong front-end expertise was important.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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