endorsedOngoing

Software Development & Design for Fabulate (Digital Advertising Platform)

Services Covered:

Custom Software Development • UI/UX Design • DevOps

Industry

Advertising & Marketing

Duration

74 months

Budget

50K - 199K

Start Date

1 June 2020

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Daffodil Software is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Fabulate

Australia

Project Summary

Daffodil Software serves as the development partner for Fabulate, an Australian digital advertising platform, handling front- and backend development, database management, and UX/design. The team built an AWS-hosted, mobile-responsive platform using Node.js, PostgreSQL, and React.js and maintains the WordPress marketing site. The client reports a significant reduction in bug-fix time and values Daffodil's scalability and bench strength.

Key Challenges

Tight startup budget requiring an offshore development partner
Needed a formal, mature, scalable development organization rather than freelancers

Project Deliverables

AWS-hosted platform
Backend built with Node.js and PostgreSQL
Frontend built with React.js
Mobile-responsive website
Integrated applications for payments and invoicing
Marketing website maintenance (WordPress)

Project Solution

Daffodil acts as the client's IT development partner on a time-and-materials basis, providing front- and backend JavaScript development, database management, product and UI/UX design, DevOps (and moving toward DevSecOps), and maintenance of the WordPress marketing site. They built an AWS-hosted platform using PostgreSQL and Node.js on the backend and React.js on the frontend, made the site mobile-responsive, and manage smaller integrated applications such as payment gateways and invoicing.

Project Outcome

Reduced bug-fixing time from around 30% to approximately 3%
Enabled flexible scaling and provided a dedicated, responsive team
Improved operational efficiency and client satisfaction

Platforms

Tech Stack

Amazon Web Services (AWS)
PostgreSQL
Node.js
React.js

Client Endorsement

Overall Review Rating

4.63

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Daffodil Software’s high-level expertise has significantly reduced the time spent on fixing bugs. They can flexibly scale up or down as needed and dedicate additional hours to push for deadlines. The client is highly appreciative of their structure, bench strength, and affordable services.”
Sachin Singh
Founding Member & CTO
Date: 09/17/2021