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Global Multilingual WordPress CMS for Joie Children's Products

Services Covered:

Website Development • CMS Development • UI/UX Design
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Industry
Industry

Consumer Goods

Duration
Duration

11 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 March 2015

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
75/100
Good

Project Capability Score (PCS) estimates how capable Curotec is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Joie Children’s Products

mapReading, United States of America

Project Summary

Curotec overhauled an outdated, country-fragmented website to build a centralized, WordPress-based multilingual CMS for Joie Children’s Products. The platform made every word translatable and manageable by local offices, and included custom infrastructure and plugin development. The new site drove web traffic well beyond expectations and received positive feedback across subsidiaries and corporate.

Key Challenges

  • Replace a dated, fragmented website scattered across country-specific sites
  • Align infrastructure, development, and branding to a global Joie Children’s Products identity
  • Build a CMS where all content is translatable and manageable locally or centrally
  • Handle complex regional variations and retailer integrations for nearly 40 countries

Project Deliverables

  • WordPress-based multilingual CMS
  • Custom plugin and infrastructure development
  • One-click regional retailer purchase integration
  • Backend infrastructure to manage multiple country sites

Project Solution

Curotec developed the backend infrastructure and all programming for a WordPress-based CMS, including custom plugin development and pushing WordPress capabilities to support a global, translatable site. They advised heavily on design alongside the client's in-house teams, built a one-click system to facilitate purchases through country-specific retailers, and prepared the site for a more robust SEO program in the future. They managed development timelines despite pauses for the client's rebranding and launched the site in February 2016.

Project Outcome

  • Web traffic increased substantially beyond projections
  • The site received positive feedback from subsidiaries and corporate
  • Multiple countries embraced and began rolling their sites over to the centralized site
  • A one-click system enabled purchases from country-specific retailers

Platforms

  • WebWeb

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

Web traffic grew more than anyone expected, and the website got lots of positive feedback, from the subsidiaries all the way up to corporate. Curotec ran the project and delivered the site on time. We were impressed by how they solved complex problems while staying optimistic.

Marjori Masitto

Director of Marketing Services

Note: This endorsement is based on publicly available client feedback from external review sources.

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