endorsedCompleted

Global Multilingual WordPress CMS for Joie Children's Products

Services Covered:

Website Development • CMS Development • UI/UX Design

Industry

Consumer Goods

Duration

11 months

Budget

50K - 199K

Start Date

1 March 2015

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Curotec is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Joie Children’s Products

Reading, United States of America

Project Summary

Curotec overhauled an outdated, country-fragmented website to build a centralized, WordPress-based multilingual CMS for Joie Children’s Products. The platform made every word translatable and manageable by local offices, and included custom infrastructure and plugin development. The new site drove web traffic well beyond expectations and received positive feedback across subsidiaries and corporate.

Key Challenges

Replace a dated, fragmented website scattered across country-specific sites
Align infrastructure, development, and branding to a global Joie Children’s Products identity
Build a CMS where all content is translatable and manageable locally or centrally
Handle complex regional variations and retailer integrations for nearly 40 countries

Project Deliverables

WordPress-based multilingual CMS
Custom plugin and infrastructure development
One-click regional retailer purchase integration
Backend infrastructure to manage multiple country sites

Project Solution

Curotec developed the backend infrastructure and all programming for a WordPress-based CMS, including custom plugin development and pushing WordPress capabilities to support a global, translatable site. They advised heavily on design alongside the client's in-house teams, built a one-click system to facilitate purchases through country-specific retailers, and prepared the site for a more robust SEO program in the future. They managed development timelines despite pauses for the client's rebranding and launched the site in February 2016.

Project Outcome

Web traffic increased substantially beyond projections
The site received positive feedback from subsidiaries and corporate
Multiple countries embraced and began rolling their sites over to the centralized site
A one-click system enabled purchases from country-specific retailers

Platforms

Tech Stack

WordPress

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The web traffic increase defied expectations; the website also generated plenty of positive feedback from subsidiaries to corporate. Curotec managed and delivered a timely website. They were impressive with their ability to provide solutions to complex challenges while remaining optimistic.”
Marjori Masitto
Director of Marketing Services
Date: 03/14/2017