endorsedCompleted

Virtual Greeting Card Mobile App

Services Covered:

Mobile Application Development

Industry

E-commerce & Retail

Duration

4 months

Budget

50K - 199K

Start Date

1 March 2018

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Cubix is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

BirdeGreetings

New York City, United States of America

Project Summary

Cubix developed a cross-platform greeting-card mobile app (iOS and Android) with user accounts and editable e-cards supporting text, images, gifs, signatures, and monetary value. The team resolved a major launch bug, relaunched the app, and achieved early traction with downloads. The client praised Cubix’s design skills, responsiveness, and project management.

Key Challenges

Needed a development team that could turn an e-card idea into a functional mobile app.
Initial budget constraints made it difficult to proceed without vendor flexibility and negotiation.

Project Deliverables

Mobile greeting card app
User accounts and profiles
E-card features (custom text, images, gifs, signatures, monetary value)
Sharing features (email, SMS, social media)
Account/profile management

Project Solution

Cubix developed the mobile greeting card application per the client's specifications, building account/profile functionality and editable e-cards that support custom text, images, gifs, signatures, and monetary value. They implemented a lightbox send feature for email, SMS, and social sharing, and added some features beyond the original scope. They also provided promotional tips and agency referrals.

Project Outcome

Removed from app stores to fix a major bug and successfully relaunched.
50 downloads in two weeks after returning to the market.
Client praised project management, responsiveness, and timely bug resolution despite time zone differences.

Platforms

Mobile

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app has amassed 50 downloads in two weeks without any promotion. Although a bug plagued the initial launch, Cubix. resolved the issue swiftly. Their honest and accommodating approach to business is their greatest strength, and their impressive design skills are a close second.”
Mario Salvo
Owner, Birdegreetings at BirdeGreetings
Date: 07/19/2018