endorsedCompleted

Branded Basketball Game for Swatch Group

Services Covered:

Mobile Application Development • Game Development • UI/UX Design

Industry

Luxury Goods and Jewelry

Duration

6 months

Budget

10K - 49K

Start Date

1 December 2015

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

71/100

Good

Project Capability Score (PCS) estimates how capable Cubix is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Swatch Group

Miami, United States of America

Project Summary

SocialCubix designed and developed a branded basketball video game for Swatch Group as part of an NBA partnership. The vendor provided end-to-end design, development, production and project management for web and native iOS/Android apps. The app exceeded expectations, achieving over 1,600 downloads within three months and receiving positive user sentiment.

Key Challenges

Link the Swatch brand to the sport of basketball for a millennial audience

Project Deliverables

Mobile and web basketball game
iOS and Android applications
Four background scenarios (beach, court, city, backyard)
Two gameplay modes (limited balls and limited time)
Design, development and production deliverables

Project Solution

Provided end-to-end delivery of a basketball video game: full design, development, production and completion of a web and native mobile application for iOS and Android. Implemented first-person gameplay with two play modes (limited balls and limited time) and four background scenarios. Managed the project via a designated project leader and Basecamp for coordination and daily updates.

Project Outcome

Over 1,600 downloads within three months
Positive user sentiment with feedback that the game is highly addictive and broadly appealing
High-quality visual design and polish that exceeded client expectations

Platforms

Mobile
Web

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app has wide appeal and has been downloaded over 1,600 times in three months, which exceeded the client's expectations. SocialCubix was very passionate, professional and organized.”
Anonymous
Head of Marketing
Date: 09/29/2016