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Silowave Website Redesign and Search Engine Optimization

Services Covered:

Website Development • Search Engine Optimization (SEO) • Software QA and Testing • Digital Marketing Services
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Industry
Industry

Agriculture

Duration
Duration

2 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 April 2018

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
70/100
Good

Project Capability Score (PCS) estimates how capable Crafton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Silowave

mapMoscow, Russia

Project Summary

Crafton redesigned and developed a new WordPress/PHP website for an agricultural manufacturer to replace an outdated site and improve search visibility on Google and Yandex. They handled UI/UX design, plugin configuration, testing, copywriting for different markets, and SEO optimization. Preliminary user testing showed the site is intuitive (about 90% task success), and the vendor provided quick bug fixes, weekly status reports, and responsive communication, delivering the project on schedule.

Key Challenges

  • Outdated website design
  • Poor search engine visibility on Google and Yandex
  • Need for a site built to Google standards to increase discoverability

Project Deliverables

  • New WordPress website
  • PHP-based site
  • UI/UX designs
  • Plugins and plugin configuration
  • Copywriting for different markets
  • SEO optimization for Google and Yandex
  • Alpha testing build and bug fixes

Project Solution

Crafton worked with the client to identify desired examples and a preferred color palette, then produced UI mockups via a graphic designer. They recommended PHP with WordPress, implemented the site and necessary plug-ins, and made UI decisions (such as contact placement). They also handled final testing, copywriting for different markets, bug fixes in an alpha build, and optimization for Google and Yandex. Two developers were assigned to the engagement.

Project Outcome

  • Ninety percent of test users completed target actions
  • Bugs were fixed immediately during alpha testing
  • Weekly status reports and fast email response improved project management
  • Project completed quickly with user-oriented designs

Platforms

  • WebWeb
  • CMSCMS

Tech Stack

  • PHPPHP
  • WordPressWordPress

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Preliminary user testing proves that the website is intuitive and easy to use thanks to Crafton’s involvement. They fixed bugs quickly, provided weekly status reports, and were easy to reach when needed. They delivered per expectations and are more like a partner rather than a one-off vendor.”

Mike Levinsky

Marketing & Sales

Note: This endorsement is based on publicly available client feedback from external review sources.

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