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EndorsedendorsedOngoing

Digital Media Website Design & WordPress Development Services

Services Covered:

UI/UX Design • Website Development • CMS Development • Graphic Design • Cloud Consulting and Services
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Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

64 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 January 2012

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
76/100
Good

Project Capability Score (PCS) estimates how capable Crafton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapLondon, United Kingdom

Project Summary

Since 2012, Crafton has provided a London-based digital media company with per-project UX, web development, mobile-friendly design, WordPress builds, cloud/service infrastructure support, and rebranding. They completed about 15 projects including full website redesigns and WordPress integrations, improving engagement and page views. One government-funded project reached over 2.5 million users and increased weekly pageviews from ~45,000 to ~70,000. The team meets deadlines and uses a straightforward project-management approach, though reporting could be more structured.

Key Challenges

  • Needed to outsource graphic design, HTML, CSS, and WordPress builds to avoid rapidly expanding the in-house team
  • Required additional capacity to serve high-end clients that would have necessitated a larger internal team
  • Redesign a non-mobile-responsive website that failed to explain the client's services effectively

Project Deliverables

  • Wireframes and UX deliverables
  • Hi-fidelity design mockups
  • HTML and CSS front-end builds
  • WordPress implementations and custom integrations
  • Branding and corporate redesign

Project Solution

Crafton ran UX exercises and user testing, produced wireframes and hi-fidelity mockups, and converted approved designs into HTML/CSS front-end builds. They implemented sites into the client's CMS and built end-to-end WordPress solutions with custom integrations and client training. They also executed branding work and supported multiple projects (around 15) while testing across devices and browsers and responding to bug reports.

Project Outcome

  • Helped a government-funded project reach over 2.5 million users
  • Increased weekly page views from about 45,000 to about 70,000 for a major project
  • Improved session duration and user engagement through UX-led redesign
  • Consistently met deadlines and delivered work on time

Platforms

  • WebWeb
  • CMSCMS
  • MobileMobile

Tech Stack

  • HTMLHTML
  • CSSCSS
  • WordPressWordPress

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“On several projects, Crafton delivered websites and infrastructure that lead to massive increases in page views. The team used a straightforward project management methodology. Could offer more structured reporting. They are creative without violating the project goals.”

Anonymous

Owner

Note: This endorsement is based on publicly available client feedback from external review sources.

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