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Custom WooCommerce Subscription Tech Stack for Bezzie

Services Covered:

E-commerce Development • Application Integration
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Industry
Industry

Pet Care

Duration
Durationinfo-circle

3 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 December 2020

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
68/100
Good

Project Capability Score (PCS) estimates how capable Crafton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Bezzie

mapNew York City, United States of America

Project Summary

Crafton built a custom WooCommerce subscription tech stack for a pet lifestyle / CPG brand and supported launching it across multiple markets. The vendor stabilized and refined the client's existing tech stack, implemented custom integrations, and recommended tooling improvements. The client praises Crafton's responsiveness, developer skill and collaborative approach.

Key Challenges

  • Previous developers built a poor tech stack that needed refinement
  • Need to build a subscription tech stack on WooCommerce
  • Required custom integrations with operational tools and a multi-market launch

Project Deliverables

  • A subscription tech stack built on WooCommerce
  • Custom integrations with various operational tools
  • Launch of the subscription stack across multiple markets
  • Recommendations and tooling improvements (e.g., GitLab for safer code deploy)

Project Solution

Crafton built a subscription technology stack on WooCommerce and performed custom integrations with the client's operational tools to support a multi-market launch. They stabilized and refined the existing tech stack, recommended tooling improvements (for example, adopting GitLab for safer deployments), and worked with the client using tools such as JIRA and Pantheon. The vendor assigned a small cross-functional team including a business manager, senior developer, project manager (initially assigned but not required) and 2-3 engineers.

Project Outcome

  • Stabilized and refined the client's subscription tech stack for a new product launch
  • Timelines have been met to date
  • Implementation of tooling recommendations (e.g., suggestion to adopt GitLab for safer code deployments)
  • Client reports high responsiveness and strong developer performance

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • PHPPHP
  • WordPressWordPress
  • JiraJira
  • GitLabGitLab

Client Endorsement

Overall Review Rating

4.5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Crafton's skilled dev team synergizes seamlessly with the client. They are attentive and show genuine interest in their partner's business. The responsive team is quick to recommend additional tools to enhance the workflow. Their communicative and high-performing nature is what stands out the most.”

Anonymous

General Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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