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WahWah Native iOS Music & Radio App for Senzari

Services Covered:

Mobile Application Development
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Industry
Industry

Information Technology

Duration
Duration

17 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 October 2012

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
69/100
Good

Project Capability Score (PCS) estimates how capable Concise Software International is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Senzari Inc.

mapSan Francisco, United States of America

Project Summary

Concise Software developed the WahWah native iOS music and radio app using Objective-C and iOS frameworks for Senzari Inc. The app targeted the U.S. and Latin American markets and exceeded its growth goal, ultimately reaching about six million users and later being sold to a larger competitor. The vendor provided fast, efficient communication and prompt bug fixes, delivering strong value.

Key Challenges

  • Develop a music and radio mobile iOS application from scratch
  • Build a competitive app for the U.S. and Latin American markets
  • Achieve a target of four million new users

Project Deliverables

  • Native iOS mobile app (WahWah personalized radio)
  • iPhone 5 display compatibility
  • Implementation using Objective-C and iOS frameworks

Project Solution

Concise Software had the best offer and the most experience in mobile development. They developed the WahWah app, a free personalized radio for activities such as running, cycling, and driving, built on the iOS platform and compatible with the iPhone 5 display. Technologies used included Objective-C, MapKit, ASIHTTP, QuartzCore, and XCode. The vendor's delivery team included a technical project manager, two senior iOS developers, several QA team members, and an account manager.

Project Outcome

  • The app reached approximately six million users, exceeding the original target
  • The app was sold to a larger competitor
  • Fast issue resolution and effective communication from the vendor, delivering strong value

Platforms

  • MobileMobile

Tech Stack

  • Objective-CObjective-C
  • iOSiOS

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The total number of app users increased markedly since Concise Software was first engaged. The team corrected bugs quickly and responded equally as promptly to other concerns. Speed and efficiency were hallmarks of their work.”

William Hajjar

CEO and Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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