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Publishing Website Modernization with WordPress & Ad Integration

Services Covered:

CMS Development • Website Development
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Industry
Industry

Media

Duration
Durationinfo-circle

2 months

Budget
Budget

Less than 10K

Start Date
Start Date

1 May 2019

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

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79/100
Good

Project Capability Score (PCS) estimates how capable Codup is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapBoston, United States of America

Project Summary

Codup.io modified an existing WordPress site for a digital publishing company, creating a header and integrating ad units. They implemented lazy loading for images and ads within an infinite-scroll layout to improve the user experience. The work met technical requirements and was completed quickly; the client praised Codup.io's attentive customer service and effective project management.

Key Challenges

  • Lazy load images and ad units in an infinite scroll layout based on traffic sources
  • Create a better user experience
  • Increase revenue

Project Deliverables

  • Modified WordPress theme
  • Implemented ad units via the header-bidding wrapper per vendor specs
  • Implemented lazy loading for images and ad units in an infinite-scroll layout

Project Solution

The vendor modified the client's WordPress theme and collaborated with the client's header-bidding wrapper vendor to implement ad units according to specifications. They implemented lazy loading for images and ad units within an infinite-scroll layout tied to traffic sources. One account manager acted as the primary contact while additional team members provided support as needed.

Project Outcome

  • Work completed quickly and met all technical requirements
  • Improved user experience
  • Highly praised customer service and effective project management

Platforms

  • WebWeb
  • CMSCMS

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The new site met expectations, creating a better user experience. Codup.io's excellent customer service sets them apart. Their team is attentive and skilled, creating quality work in a short timeframe.”

Anonymous

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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