endorsedCompleted

UX Update for an Insurance Website

Services Covered:

Website Development

Industry

Financial Services

Duration

2 months

Budget

10K - 49K

Start Date

1 July 2017

Team Size

Confidential

Engagement Model

Nearshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Code & Pepper is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Switzerland

Project Summary

Code & Pepper implemented revisions to an insurance website to improve the purchasing flow and user behavior tracking while retaining the existing frontend design. The updated site provides richer visitor data and improved lead generation, attributed to Code & Pepper’s work. The client is a seller of household and private liability insurances online. Communication and reliability were strong, though a change in project lead caused some delays.

Key Challenges

Needed to change the purchasing flow while keeping the same design
Required faster implementation because the client lacked in-house developers
Needed the platform to be responsive for mobile users

Project Deliverables

Updated purchasing flow implementation
Responsive website
Angular-based frontend changes

Project Solution

Code & Pepper implemented changes to the site's purchasing flow based on a client-provided click-through prototype and without formal written specifications. They implemented the frontend changes using Angular while adhering to the existing design, assembled the resources needed to complete the work, and managed the project (with a later internal hand-off of the project lead).

Project Outcome

Able to generate leads and track visitor behavior
Richer visitor data that informs future improvements
Positive client satisfaction with reliability and communication despite delays due to a project lead change

Platforms

Tech Stack

Angular

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The updated website provides richer data about site visitors, which is attributed to Code & Pepper’s work. The team’s reliability, communication skills, and approachability all contributed to a positive collaboration. However, a change in the project lead delayed the project.”
Anonymous
Chief Product Officer
Date: 01/15/2018