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Twilio-Centered Custom Platform and Ongoing Development for Media Company

Services Covered:

Custom Software Development • Web Application Development • Software Maintenance and Support
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Industry
Industry

Media

Duration
Duration

57 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 October 2012

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable Codal is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

map United States of America

Project Summary

Codal built and continually develops a custom, Twilio-centered platform for a media company, handling UX, UI, backend coding (PHP) and platform management. The vendor also migrated parts of the platform to AWS for scalability and provides ongoing monitoring and development support.

Key Challenges

  • Build a highly custom platform centered on Twilio and integrate multiple APIs
  • Scale the platform to handle rapidly increasing traffic and revenue
  • Implement custom features where off-the-shelf products lacked required functionality

Project Deliverables

  • Custom Twilio-integrated platform (front-to-back)
  • UX/UI design and implementation
  • Backend platform coded in PHP
  • AWS migration and scalability upgrades
  • Ongoing monitoring, maintenance and operational checks

Project Solution

Codal served as the client’s primary developer, building a front-to-back platform that integrates Twilio APIs and additional services. They provided UX/UI design, coded the backend in PHP, managed operations and project workflows (JIRA/Slack), migrated infrastructure to AWS for scalability, and supply ongoing monitoring, maintenance, and iterative upgrades with flexible developer resourcing.

Project Outcome

  • Traffic grew from ~500 clicks/day to about 10,000 clicks/day
  • Revenue increased from $200–$500/day to ~$6,000–$10,000/day
  • Platform scaled to handle increased volume without downtime and is projected to process close to $3M in the year referenced
  • Team staffing grew from a part-time developer to 3–5 full-time developers plus PM coverage

Platforms

  • API/Integration PlatformAPI/Integration Platform
  • CloudCloud
  • WebWeb

Tech Stack

  • PHPPHP
  • Amazon Web Services (AWS)Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The Media Company started with around 500 clicks a day, processing $200-$500 a day in revenue. Now they’re doing more than 10 times the traffic with around 10,000 clicks a day and $6,000–$10,000 per day in revenue. Codal helped scale from that small, custom website to now.”

Alexander Guizzetti

Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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